#7B0029
Closest named color: Bordeaux (#7B002C). oklch(37.1% 0.148 12.9), rgb(123, 0, 41).
Aa
White text reads best on this color (11.20:1).
About this color
#7B0029 is a dark, vivid red. In OKLCH its lightness is 37%, its chroma 0.148 and its hue 13°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.005 away. White text reads best on it, at 11.20:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | vivid (0.148) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 1.87:1 |
| White text | 11.20:1 |
Values
| HEX | #7B0029 |
| RGB | rgb(123, 0, 41) |
| HSL | hsl(340, 100%, 24%) |
| OKLCH | oklch(37.1% 0.148 12.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B0029 | 11.20:1 | AAA | Lc -97.7 | Preferred for body text |
| Black text on #7B0029 | 1.87:1 | Fails | Lc 10.3 | Not readable |
| #7B0029 text on white | 11.20:1 | AAA | Lc 93.7 | Preferred for body text |
| #7B0029 text on black | 1.87:1 | Fails | Lc -8.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF2F3
oklch(97.2% 0.014 12)
-
Step 100
100
#FFE2E4
oklch(93.7% 0.032 13)
-
Step 200
200
#FFC9CE
oklch(88.5% 0.062 12.2)
-
Step 300
300
#FFA3AC
oklch(80.9% 0.11 13.4)
-
Step 400
400
#FA6981
oklch(70.6% 0.178 12.7)
-
Step 500
500
#F32E61
oklch(63.2% 0.228 13)
-
Step 600
600
#D5004D
oklch(55.6% 0.222 12.9)
-
Step 700
700
#B40040
oklch(49.1% 0.196 12.8)
-
Step 800
800
#950033
oklch(42.7% 0.17 13.1)
-
Step 900
900 (this color)
#7B0029
oklch(37.1% 0.148 12.9)
-
Step 950
950
#4A0919
oklch(27% 0.095 12.9)
#7B0029 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2C2C29 | 0.169 |
| Deuteranopia (no green cones) | #4A4326 | 0.150 |
| Tritanopia (no blue cones) | #880015 | 0.040 |
| Achromatopsia (no color) | #3B3B3B | 0.150 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B0029
#7B0029
oklch(37.1% 0.148 12.9)
- #004A49
#004A49
oklch(37% 0.063 193.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B0029, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.005
- Wine Red #7B0323 ΔE 0.010
- Merlot #730039 ΔE 0.034
- Wine #80013F ΔE 0.036
- Red Wine #8C0034 ΔE 0.041
- Blood #770001 ΔE 0.043
- Maroon #800000 ΔE 0.044
- Red Purple #820747 ΔE 0.049
Use #7B0029 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.