Blood #770001
Blood is a dark, vivid red with hex code #770001 and RGB rgb(119, 0, 1).
Aa
White text reads best on this color (11.76:1).
About this color
#770001 is a dark, vivid red. In OKLCH its lightness is 36%, its chroma 0.147 and its hue 29°. Its hue sits on the warm side of the wheel. It is the named color Blood. White text reads best on it, at 11.76:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | vivid (0.147) |
| Temperature | warm |
| Nearest name | Blood |
| Black text | 1.78:1 |
| White text | 11.76:1 |
Colors that go with Blood
Matches found by rotating Blood around the OKLCH hue wheel, each labelled with the closest name in our list.
Complementary
The opposite hue (180°).
Analogous
Neighbouring hues, 30° either side.
Triadic
Three hues spaced 120° apart.
Color palettes with Blood
Curated color palettes that contain a color within ΔE 0.06 (OKLab) of Blood, closest first.
Similar named colors
The eight named colors closest to Blood, with their ΔE distance.
- Reddy Brown #6E1005 ΔE 0.021
- Maroon #800000 ΔE 0.021
- Wine Red #7B0323 ΔE 0.034
- Claret #680018 ΔE 0.042
- Dark Red #8B0000 ΔE 0.046
- Bordeaux #7B002C ΔE 0.048
- Chestnut #742802 ΔE 0.051
- Brick Red #8F1402 ΔE 0.062
More about Blood
How to make Blood
A starting recipe from common paint colors, found with a spectral paint model (the color mixer’s paint mode). Real pigments vary, so mix a small test batch and adjust.
- 4 parts red
- 1 part black
Recipe result: #602B30, a difference of ΔE 0.073 from Blood. That is close; add a little more of one paint to match.
Codes for Blood in every format
| HEX | #770001 |
| RGB | rgb(119, 0, 1) |
| HSL | hsl(359, 100%, 23%) |
| OKLCH | oklch(35.8% 0.147 28.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #770001 | 11.76:1 | AAA | Lc -98.6 | Preferred for body text |
| Black text on #770001 | 1.78:1 | Fails | Lc 9.2 | Not readable |
| #770001 text on white | 11.76:1 | AAA | Lc 94.7 | Preferred for body text |
| #770001 text on black | 1.78:1 | Fails | Lc -7.9 | Not readable |
Shades and tints of Blood
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF2F0
oklch(97.1% 0.014 28)
-
Step 100
100
#FFE2DE
oklch(93.5% 0.033 27.1)
-
Step 200
200
#FFCBC2
oklch(88.5% 0.061 29.7)
-
Step 300
300
#FFA698
oklch(81% 0.108 29.4)
-
Step 400
400
#FB6E5D
oklch(70.7% 0.176 29.1)
-
Step 500
500
#F3372B
oklch(63% 0.225 29)
-
Step 600
600
#D90004
oklch(55.6% 0.228 28.9)
-
Step 700
700
#B80003
oklch(49.2% 0.201 28.9)
-
Step 800
800
#980002
oklch(42.7% 0.175 28.9)
-
Step 900
900 (this color)
#770001
oklch(35.8% 0.147 28.9)
-
Step 950
950
#4A0C08
oklch(27% 0.093 28.8)
Blood with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2F2800 | 0.160 |
| Deuteranopia (no green cones) | #4A4000 | 0.141 |
| Tritanopia (no blue cones) | #840003 | 0.030 |
| Achromatopsia (no color) | #383838 | 0.148 |
Use Blood in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.