Bordeaux #7B002C

Bordeaux is a dark, vivid red with hex code #7B002C and RGB rgb(123, 0, 44).

Aa

White text reads best on this color (11.17:1).

About this color

#7B002C is a dark, vivid red. In OKLCH its lightness is 37%, its chroma 0.149 and its hue 11°. Its hue sits on the warm side of the wheel. It is the named color Bordeaux. White text reads best on it, at 11.17:1.

Hue familyReds
Lightnessdark (37%)
Chromavivid (0.149)
Temperaturewarm
Nearest nameBordeaux
Black text1.87:1
White text11.17:1

Colors that go with Bordeaux

Matches found by rotating Bordeaux around the OKLCH hue wheel, each labelled with the closest name in our list.

Complementary

The opposite hue (180°).

Open the complementary palette in the generator

Color palettes with Bordeaux

Curated color palettes that contain a color within ΔE 0.06 (OKLab) of Bordeaux, closest first.

Similar named colors

The eight named colors closest to Bordeaux, with their ΔE distance.

More about Bordeaux

How to make Bordeaux

A starting recipe from common paint colors, found with a spectral paint model (the color mixer’s paint mode). Real pigments vary, so mix a small test batch and adjust.

  • 4 parts red
  • 1 part black

Recipe result: #602B30, a difference of ΔE 0.072 from Bordeaux. That is close; add a little more of one paint to match.

What colors make red? | Color mixing chart

Codes for Bordeaux in every format

HEX#7B002C
RGBrgb(123, 0, 44)
HSLhsl(339, 100%, 24%)
OKLCHoklch(37.2% 0.149 11.1)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #7B002C 11.17:1 AAA Lc -97.7 Preferred for body text
Black text on #7B002C 1.87:1 Fails Lc 10.3 Not readable
#7B002C text on white 11.17:1 AAA Lc 93.6 Preferred for body text
#7B002C text on black 1.87:1 Fails Lc -8.9 Not readable

Shades and tints of Bordeaux

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.

  1. Step 50

    50

    #FFF2F3

    oklch(97.2% 0.014 12)

  2. Step 100

    100

    #FFE2E4

    oklch(93.7% 0.032 13)

  3. Step 200

    200

    #FFC9CF

    oklch(88.5% 0.062 10.9)

  4. Step 300

    300

    #FFA2AF

    oklch(80.9% 0.111 10.8)

  5. Step 400

    400

    #FA6985

    oklch(70.7% 0.178 11)

  6. Step 500

    500

    #F22E66

    oklch(63.1% 0.228 11.2)

  7. Step 600

    600

    #D40052

    oklch(55.5% 0.222 11)

  8. Step 700

    700

    #B40044

    oklch(49.1% 0.196 11.2)

  9. Step 800

    800

    #950037

    oklch(42.8% 0.171 11.1)

  10. Step 900

    900 (this color)

    #7B002C

    oklch(37.2% 0.149 11.1)

  11. Step 950

    950

    #4A091B

    oklch(27.1% 0.095 10.9)

Export this scale for Tailwind in the Tailwind colors tool

Bordeaux with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#2C2C2D0.168
Deuteranopia (no green cones)#4943290.152
Tritanopia (no blue cones)#8700170.040
Achromatopsia (no color)#3B3B3B0.150

Use Bordeaux in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.