Bordeaux #7B002C
Bordeaux is a dark, vivid red with hex code #7B002C and RGB rgb(123, 0, 44).
Aa
White text reads best on this color (11.17:1).
About this color
#7B002C is a dark, vivid red. In OKLCH its lightness is 37%, its chroma 0.149 and its hue 11°. Its hue sits on the warm side of the wheel. It is the named color Bordeaux. White text reads best on it, at 11.17:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | vivid (0.149) |
| Temperature | warm |
| Nearest name | Bordeaux |
| Black text | 1.87:1 |
| White text | 11.17:1 |
Colors that go with Bordeaux
Matches found by rotating Bordeaux around the OKLCH hue wheel, each labelled with the closest name in our list.
Complementary
The opposite hue (180°).
Analogous
Neighbouring hues, 30° either side.
Triadic
Three hues spaced 120° apart.
Color palettes with Bordeaux
Curated color palettes that contain a color within ΔE 0.06 (OKLab) of Bordeaux, closest first.
Similar named colors
The eight named colors closest to Bordeaux, with their ΔE distance.
- Wine Red #7B0323 ΔE 0.014
- Merlot #730039 ΔE 0.030
- Wine #80013F ΔE 0.032
- Red Wine #8C0034 ΔE 0.040
- Red Purple #820747 ΔE 0.045
- Blood #770001 ΔE 0.048
- Maroon #800000 ΔE 0.048
- Claret #680018 ΔE 0.051
More about Bordeaux
How to make Bordeaux
A starting recipe from common paint colors, found with a spectral paint model (the color mixer’s paint mode). Real pigments vary, so mix a small test batch and adjust.
- 4 parts red
- 1 part black
Recipe result: #602B30, a difference of ΔE 0.072 from Bordeaux. That is close; add a little more of one paint to match.
Codes for Bordeaux in every format
| HEX | #7B002C |
| RGB | rgb(123, 0, 44) |
| HSL | hsl(339, 100%, 24%) |
| OKLCH | oklch(37.2% 0.149 11.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B002C | 11.17:1 | AAA | Lc -97.7 | Preferred for body text |
| Black text on #7B002C | 1.87:1 | Fails | Lc 10.3 | Not readable |
| #7B002C text on white | 11.17:1 | AAA | Lc 93.6 | Preferred for body text |
| #7B002C text on black | 1.87:1 | Fails | Lc -8.9 | Not readable |
Shades and tints of Bordeaux
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF2F3
oklch(97.2% 0.014 12)
-
Step 100
100
#FFE2E4
oklch(93.7% 0.032 13)
-
Step 200
200
#FFC9CF
oklch(88.5% 0.062 10.9)
-
Step 300
300
#FFA2AF
oklch(80.9% 0.111 10.8)
-
Step 400
400
#FA6985
oklch(70.7% 0.178 11)
-
Step 500
500
#F22E66
oklch(63.1% 0.228 11.2)
-
Step 600
600
#D40052
oklch(55.5% 0.222 11)
-
Step 700
700
#B40044
oklch(49.1% 0.196 11.2)
-
Step 800
800
#950037
oklch(42.8% 0.171 11.1)
-
Step 900
900 (this color)
#7B002C
oklch(37.2% 0.149 11.1)
-
Step 950
950
#4A091B
oklch(27.1% 0.095 10.9)
Bordeaux with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2C2C2D | 0.168 |
| Deuteranopia (no green cones) | #494329 | 0.152 |
| Tritanopia (no blue cones) | #870017 | 0.040 |
| Achromatopsia (no color) | #3B3B3B | 0.150 |
Use Bordeaux in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.