#B40040
Closest named color: Raspberry (#B00149). oklch(49.1% 0.196 12.8), rgb(180, 0, 64).
Aa
White text reads best on this color (6.96:1).
About this color
#B40040 is a medium-dark, vivid red. In OKLCH its lightness is 49%, its chroma 0.196 and its hue 13°. Its hue sits on the warm side of the wheel. The nearest named color is Raspberry (#B00149), ΔE 0.016 away. White text reads best on it, at 6.96:1.
| Hue family | Reds |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.196) |
| Temperature | warm |
| Nearest name | Raspberry (#B00149) |
| Black text | 3.01:1 |
| White text | 6.96:1 |
Values
| HEX | #B40040 |
| RGB | rgb(180, 0, 64) |
| HSL | hsl(339, 100%, 35%) |
| OKLCH | oklch(49.1% 0.196 12.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B40040 | 6.96:1 | AA | Lc -86.6 | Fine for body text |
| Black text on #B40040 | 3.01:1 | AA large text | Lc 22.5 | Dividers and decoration only |
| #B40040 text on white | 6.96:1 | AA | Lc 81.5 | Fine for body text |
| #B40040 text on black | 3.01:1 | AA large text | Lc -20.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FEF2F3
oklch(97.1% 0.013 11.5)
-
Step 100
100
#FCE3E5
oklch(93.7% 0.028 12.1)
-
Step 200
200
#FACCCF
oklch(88.6% 0.052 13.8)
-
Step 300
300
#F7A7AF
oklch(80.8% 0.095 12.8)
-
Step 400
400
#EF7486
oklch(70.7% 0.152 12.6)
-
Step 500
500
#E54768
oklch(63% 0.194 12.5)
-
Step 600
600
#D1194F
oklch(55.6% 0.211 13)
-
Step 700
700 (this color)
#B40040
oklch(49.1% 0.196 12.8)
-
Step 800
800
#920E35
oklch(42.7% 0.162 12.8)
-
Step 900
900
#76192E
oklch(37.8% 0.127 13.1)
-
Step 950
950
#45111B
oklch(26.9% 0.08 12.9)
#B40040 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #454441 | 0.221 |
| Deuteranopia (no green cones) | #6E653B | 0.200 |
| Tritanopia (no blue cones) | #C60024 | 0.052 |
| Achromatopsia (no color) | #595959 | 0.198 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B40040
#B40040
oklch(49.1% 0.196 12.8)
- #006F6D
#006F6D
oklch(49% 0.084 192.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B40040, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Raspberry #B00149 ΔE 0.016
- Rouge #AB1239 ΔE 0.021
- Rose Red #BE013C ΔE 0.023
- Lipstick Red #C0022F ΔE 0.035
- Ruby #CA0147 ΔE 0.047
- Cranberry #9E003A ΔE 0.048
- Violet Red #A50055 ΔE 0.048
- Scarlet #BE0119 ΔE 0.049
Use #B40040 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.