#77254C
Closest named color: Red Purple (#820747). oklch(40.2% 0.121 354.6), rgb(119, 37, 76).
Aa
White text reads best on this color (9.75:1).
About this color
#77254C is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.121 and its hue 355°. Its hue sits on the warm side of the wheel. The nearest named color is Red Purple (#820747), ΔE 0.037 away. White text reads best on it, at 9.75:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.121) |
| Temperature | warm |
| Nearest name | Red Purple (#820747) |
| Black text | 2.15:1 |
| White text | 9.75:1 |
Values
| HEX | #77254C |
| RGB | rgb(119, 37, 76) |
| HSL | hsl(331, 53%, 31%) |
| OKLCH | oklch(40.2% 0.121 354.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77254C | 9.75:1 | AAA | Lc -96.1 | Preferred for body text |
| Black text on #77254C | 2.15:1 | Fails | Lc 12.1 | Not readable |
| #77254C text on white | 9.75:1 | AAA | Lc 91.8 | Preferred for body text |
| #77254C text on black | 2.15:1 | Fails | Lc -10.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F6
oklch(97.1% 0.009 352.4)
-
Step 100
100
#F6E5EA
oklch(93.7% 0.02 357.6)
-
Step 200
200
#F0CFDA
oklch(88.5% 0.04 355.8)
-
Step 300
300
#E6AEC3
oklch(80.8% 0.071 354.5)
-
Step 400
400
#D882A5
oklch(70.8% 0.114 354.5)
-
Step 500
500
#CB608E
oklch(63.2% 0.144 355)
-
Step 600
600
#B64379
oklch(55.6% 0.158 354.4)
-
Step 700
700
#9C3465
oklch(49% 0.146 354.8)
-
Step 800
800 (this color)
#77254C
oklch(40.2% 0.121 354.6)
-
Step 900
900
#662944
oklch(37.6% 0.093 354.8)
-
Step 950
950
#3C1928
oklch(27% 0.059 354.7)
#77254C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #333A4D | 0.134 |
| Deuteranopia (no green cones) | #49494A | 0.121 |
| Tritanopia (no blue cones) | #801F35 | 0.040 |
| Achromatopsia (no color) | #444444 | 0.122 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77254C
#77254C
oklch(40.2% 0.121 354.6)
- #005546
#005546
oklch(40.1% 0.075 175.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77254C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Purple #820747 ΔE 0.037
- Wine #80013F ΔE 0.041
- Velvet #750851 ΔE 0.044
- Merlot #730039 ΔE 0.051
- Bordeaux #7B002C ΔE 0.056
- Mulberry #920A4E ΔE 0.058
- Red Wine #8C0034 ΔE 0.058
- Rich Purple #720058 ΔE 0.059
Use #77254C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.