Rich Purple #720058

About this color

#720058 is a dark, vivid purple. In OKLCH its lightness is 37%, its chroma 0.160 and its hue 341°. Its hue sits on the warm side of the wheel. It is the named color Rich Purple. White text reads best on it, at 11.31:1.

Colors that go with Rich Purple

Matches found by rotating Rich Purple around the OKLCH hue wheel, each labelled with the closest name in our list.

Color palettes with Rich Purple

Curated color palettes that contain a color within ΔE 0.06 (OKLab) of Rich Purple, closest first.

• Persimmon and Flamingo
• Mango Burn
• Rhubarb Basket

Similar named colors

The eight named colors closest to Rich Purple, with their ΔE distance.

• Velvet #750851 ΔE 0.018
• Grape Purple #5D1451 ΔE 0.047
• Red Purple #820747 ΔE 0.053
• Merlot #730039 ΔE 0.055
• Wine #80013F ΔE 0.058
• Purple #800080 ΔE 0.072
• Mulberry #920A4E ΔE 0.080
• Bordeaux #7B002C ΔE 0.080

More about Rich Purple

• Shades of pink
• What pink means

How to make Rich Purple

A starting recipe from common paint colors, found with a spectral paint model (the color mixer’s paint mode). Real pigments vary, so mix a small test batch and adjust.

• 2 parts purple
• 1 part red

Recipe result: #782F62, a difference of ΔE 0.068 from Rich Purple. That is close; add a little more of one paint to match.

What colors make pink? | Color mixing chart

Codes for Rich Purple in every format

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

Shades and tints of Rich Purple

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.

1. Step 50

   50

   #FEF1F9

   oklch(97.1% 0.017 339.9)

2. Step 100

   100

   #FBE1F1

   oklch(93.5% 0.035 340.3)

3. Step 200

   200

   #F9C8E6

   oklch(88.4% 0.067 341.3)

4. Step 300

   300

   #F6A1D7

   oklch(80.9% 0.121 341.6)

5. Step 400

   400

   #ED68C3

   oklch(70.8% 0.192 341.5)

6. Step 500

   500

   #E22DB4

   oklch(63% 0.246 341.1)

7. Step 600

   600

   #C6009B

   oklch(55.6% 0.24 341.3)

8. Step 700

   700

   #A70083

   oklch(49% 0.212 341)

9. Step 800

   800

   #8A006B

   oklch(42.6% 0.184 341.4)

10. Step 900

    900 (this color)

    #720058

    oklch(37.1% 0.16 341.3)

11. Step 950

    950

    #440934

    oklch(26.9% 0.101 341.5)

Export this scale for Tailwind in the Tailwind colors tool

Rich Purple with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.