#770744
Closest named color: Merlot (#730039). oklch(37.5% 0.148 355.7), rgb(119, 7, 68).
Aa
White text reads best on this color (11.06:1).
About this color
#770744 is a dark, vivid red. In OKLCH its lightness is 38%, its chroma 0.148 and its hue 356°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.020 away. White text reads best on it, at 11.06:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | vivid (0.148) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.89:1 |
| White text | 11.06:1 |
Values
| HEX | #770744 |
| RGB | rgb(119, 7, 68) |
| HSL | hsl(327, 89%, 25%) |
| OKLCH | oklch(37.5% 0.148 355.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #770744 | 11.06:1 | AAA | Lc -97.9 | Preferred for body text |
| Black text on #770744 | 1.89:1 | Fails | Lc 10.1 | Not readable |
| #770744 text on white | 11.06:1 | AAA | Lc 93.8 | Preferred for body text |
| #770744 text on black | 1.89:1 | Fails | Lc -8.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FDE2EB
oklch(93.7% 0.032 355.5)
-
Step 200
200
#FCC9DB
oklch(88.6% 0.062 355.3)
-
Step 300
300
#FAA2C3
oklch(80.9% 0.111 355.8)
-
Step 400
400
#F26AA5
oklch(70.6% 0.177 355.5)
-
Step 500
500
#E9338F
oklch(63.1% 0.227 355.5)
-
Step 600
600
#CE0078
oklch(55.5% 0.228 355.7)
-
Step 700
700
#AF0065
oklch(49.2% 0.201 355.8)
-
Step 800
800
#900053
oklch(42.6% 0.175 355.3)
-
Step 900
900 (this color)
#770744
oklch(37.5% 0.148 355.7)
-
Step 950
950
#470B28
oklch(27.1% 0.094 356.1)
#770744 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #252F45 | 0.169 |
| Deuteranopia (no green cones) | #434342 | 0.149 |
| Tritanopia (no blue cones) | #810027 | 0.052 |
| Achromatopsia (no color) | #3C3C3C | 0.149 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #770744
#770744
oklch(37.5% 0.148 355.7)
- #004D3F
#004D3F
oklch(37.5% 0.071 175.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #770744, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.020
- Wine #80013F ΔE 0.022
- Velvet #750851 ΔE 0.023
- Red Purple #820747 ΔE 0.025
- Bordeaux #7B002C ΔE 0.040
- Rich Purple #720058 ΔE 0.041
- Wine Red #7B0323 ΔE 0.054
- Red Wine #8C0034 ΔE 0.055
Use #770744 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.