#770014
Closest named color: Blood (#770001). oklch(35.9% 0.145 22.9), rgb(119, 0, 20).
Aa
White text reads best on this color (11.70:1).
About this color
#770014 is a dark, vivid red. In OKLCH its lightness is 36%, its chroma 0.145 and its hue 23°. Its hue sits on the warm side of the wheel. The nearest named color is Blood (#770001), ΔE 0.016 away. White text reads best on it, at 11.70:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | vivid (0.145) |
| Temperature | warm |
| Nearest name | Blood (#770001) |
| Black text | 1.79:1 |
| White text | 11.70:1 |
Values
| HEX | #770014 |
| RGB | rgb(119, 0, 20) |
| HSL | hsl(350, 100%, 23%) |
| OKLCH | oklch(35.9% 0.145 22.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #770014 | 11.70:1 | AAA | Lc -98.6 | Preferred for body text |
| Black text on #770014 | 1.79:1 | Fails | Lc 9.3 | Not readable |
| #770014 text on white | 11.70:1 | AAA | Lc 94.6 | Preferred for body text |
| #770014 text on black | 1.79:1 | Fails | Lc -8.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF2F1
oklch(97.1% 0.014 22.8)
-
Step 100
100
#FFE2E0
oklch(93.6% 0.032 22.5)
-
Step 200
200
#FFCAC7
oklch(88.5% 0.061 22.1)
-
Step 300
300
#FFA4A0
oklch(80.8% 0.109 22.5)
-
Step 400
400
#FA6D6C
oklch(70.7% 0.173 23)
-
Step 500
500
#F23644
oklch(63% 0.222 23)
-
Step 600
600
#D8002D
oklch(55.7% 0.225 22.8)
-
Step 700
700
#B70024
oklch(49.2% 0.198 23)
-
Step 800
800
#97001C
oklch(42.7% 0.172 22.9)
-
Step 900
900 (this color)
#770014
oklch(35.9% 0.145 22.9)
-
Step 950
950
#4A0C10
oklch(27.1% 0.092 22.7)
#770014 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2D2913 | 0.162 |
| Deuteranopia (no green cones) | #49400F | 0.144 |
| Tritanopia (no blue cones) | #84000A | 0.031 |
| Achromatopsia (no color) | #383838 | 0.146 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #770014
#770014
oklch(35.9% 0.145 22.9)
- #00464B
#00464B
oklch(35.9% 0.061 202.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #770014, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Blood #770001 ΔE 0.016
- Wine Red #7B0323 ΔE 0.020
- Maroon #800000 ΔE 0.026
- Reddy Brown #6E1005 ΔE 0.027
- Bordeaux #7B002C ΔE 0.033
- Claret #680018 ΔE 0.036
- Dark Red #8B0000 ΔE 0.048
- Merlot #730039 ΔE 0.056
Use #770014 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.