#73234F
Closest named color: Velvet (#750851). oklch(39.4% 0.122 350.2), rgb(115, 35, 79).
Aa
White text reads best on this color (10.08:1).
About this color
#73234F is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.122 and its hue 350°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.036 away. White text reads best on it, at 10.08:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.122) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.08:1 |
| White text | 10.08:1 |
Values
| HEX | #73234F |
| RGB | rgb(115, 35, 79) |
| HSL | hsl(327, 53%, 29%) |
| OKLCH | oklch(39.4% 0.122 350.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73234F | 10.08:1 | AAA | Lc -96.8 | Preferred for body text |
| Black text on #73234F | 2.08:1 | Fails | Lc 11.3 | Not readable |
| #73234F text on white | 10.08:1 | AAA | Lc 92.6 | Preferred for body text |
| #73234F text on black | 2.08:1 | Fails | Lc -9.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF2F6
oklch(97% 0.012 351)
-
Step 100
100
#F9E3EC
oklch(93.6% 0.027 350.9)
-
Step 200
200
#F5CCDE
oklch(88.5% 0.052 350)
-
Step 300
300
#EFA9C9
oklch(81% 0.091 350.3)
-
Step 400
400
#E377AD
oklch(70.7% 0.147 350.2)
-
Step 500
500
#D74E99
oklch(63% 0.187 349.9)
-
Step 600
600
#C22A83
oklch(55.5% 0.202 350.2)
-
Step 700
700
#A7196F
oklch(49% 0.189 350.1)
-
Step 800
800
#881A5A
oklch(42.7% 0.156 350.5)
-
Step 900
900 (this color)
#73234F
oklch(39.4% 0.122 350.2)
-
Step 950
950
#41132C
oklch(27.1% 0.078 349.9)
#73234F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2E3950 | 0.135 |
| Deuteranopia (no green cones) | #45474D | 0.120 |
| Tritanopia (no blue cones) | #7C1F35 | 0.046 |
| Achromatopsia (no color) | #424242 | 0.123 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73234F
#73234F
oklch(39.4% 0.122 350.2)
- #005340
#005340
oklch(39.4% 0.077 170.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73234F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.036
- Red Purple #820747 ΔE 0.040
- Wine #80013F ΔE 0.044
- Merlot #730039 ΔE 0.049
- Rich Purple #720058 ΔE 0.050
- Bordeaux #7B002C ΔE 0.060
- Grape Purple #5D1451 ΔE 0.062
- Mulberry #920A4E ΔE 0.065
Use #73234F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.