#D74E99
Closest named color: Pale Magenta (#D767AD). oklch(63% 0.187 349.9), rgb(215, 78, 153).
Aa
Black text reads best on this color (5.43:1).
About this color
#D74E99 is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.187 and its hue 350°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.050 away. Black text reads best on it, at 5.43:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.187) |
| Temperature | warm |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 5.43:1 |
| White text | 3.86:1 |
Values
| HEX | #D74E99 |
| RGB | rgb(215, 78, 153) |
| HSL | hsl(327, 63%, 57%) |
| OKLCH | oklch(63% 0.187 349.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D74E99 | 3.86:1 | AA large text | Lc -70.7 | Content text, not long reading |
| Black text on #D74E99 | 5.43:1 | AA | Lc 38.9 | Non-text elements, placeholder text |
| #D74E99 text on white | 3.86:1 | AA large text | Lc 65.2 | Content text, not long reading |
| #D74E99 text on black | 5.43:1 | AA | Lc -36.4 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FCF2F6
oklch(97% 0.012 351)
-
Step 100
100
#F9E3EC
oklch(93.6% 0.027 350.9)
-
Step 200
200
#F4CCDE
oklch(88.5% 0.051 349.3)
-
Step 300
300
#EEA8C9
oklch(80.8% 0.092 349.5)
-
Step 400
400
#E377AD
oklch(70.7% 0.147 350.2)
-
Step 500
500 (this color)
#D74E99
oklch(63% 0.187 349.9)
-
Step 600
600
#C22984
oklch(55.5% 0.204 349.7)
-
Step 700
700
#A71970
oklch(49.1% 0.189 349.6)
-
Step 800
800
#881A5B
oklch(42.7% 0.156 349.9)
-
Step 900
900
#6E1E4B
oklch(37.8% 0.122 349.9)
-
Step 950
950
#41132C
oklch(27.1% 0.078 349.9)
#D74E99 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #61729B | 0.206 |
| Deuteranopia (no green cones) | #878B96 | 0.185 |
| Tritanopia (no blue cones) | #E6486D | 0.070 |
| Achromatopsia (no color) | #828282 | 0.189 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D74E99
#D74E99
oklch(63% 0.187 349.9)
- #00A17D
#00A17D
oklch(63% 0.125 169.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D74E99, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.050
- Pinky Purple #C94CBE ΔE 0.066
- Neon Pink #F72585 ΔE 0.070
- Dark Pink #CB416B ΔE 0.070
- Medium Pink #F36196 ΔE 0.071
- Barbie Pink #FE46A5 ΔE 0.074
- Purpley Pink #C83CB9 ΔE 0.074
- Pale Violet Red #DB7093 ΔE 0.075
Use #D74E99 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.