#73183D
Closest named color: Merlot (#730039). oklch(37.6% 0.128 1.2), rgb(115, 24, 61).
Aa
White text reads best on this color (10.89:1).
About this color
#73183D is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.128 and its hue 1°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.024 away. White text reads best on it, at 10.89:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.128) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.92:1 |
| White text | 10.89:1 |
Values
| HEX | #73183D |
| RGB | rgb(115, 24, 61) |
| HSL | hsl(336, 65%, 27%) |
| OKLCH | oklch(37.6% 0.128 1.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73183D | 10.89:1 | AAA | Lc -98.1 | Preferred for body text |
| Black text on #73183D | 1.92:1 | Fails | Lc 9.8 | Not readable |
| #73183D text on white | 10.89:1 | AAA | Lc 94.1 | Preferred for body text |
| #73183D text on black | 1.92:1 | Fails | Lc -8.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FBE3E9
oklch(93.7% 0.027 0.7)
-
Step 200
200
#F9CBD7
oklch(88.5% 0.054 0.8)
-
Step 300
300
#F5A7BD
oklch(81% 0.096 1)
-
Step 400
400
#EC739B
oklch(70.7% 0.154 0.9)
-
Step 500
500
#E24782
oklch(63.2% 0.196 1.3)
-
Step 600
600
#CD196B
oklch(55.6% 0.213 1.4)
-
Step 700
700
#B1015A
oklch(49.2% 0.199 1.1)
-
Step 800
800
#8F0E49
oklch(42.6% 0.163 1.3)
-
Step 900
900 (this color)
#73183D
oklch(37.6% 0.128 1.2)
-
Step 950
950
#441124
oklch(27% 0.08 1.2)
#73183D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2D323E | 0.144 |
| Deuteranopia (no green cones) | #45433B | 0.130 |
| Tritanopia (no blue cones) | #7D0628 | 0.037 |
| Achromatopsia (no color) | #3D3D3D | 0.129 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73183D
#73183D
oklch(37.6% 0.128 1.2)
- #004D43
#004D43
oklch(37.7% 0.068 180.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73183D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.024
- Wine #80013F ΔE 0.031
- Bordeaux #7B002C ΔE 0.032
- Red Purple #820747 ΔE 0.037
- Wine Red #7B0323 ΔE 0.041
- Velvet #750851 ΔE 0.043
- Red Wine #8C0034 ΔE 0.054
- Rich Purple #720058 ΔE 0.059
Use #73183D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.