#73173C
Closest named color: Merlot (#730039). oklch(37.5% 0.129 1.7), rgb(115, 23, 60).
Aa
White text reads best on this color (10.95:1).
About this color
#73173C is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.129 and its hue 2°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.023 away. White text reads best on it, at 10.95:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.129) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.91:1 |
| White text | 10.95:1 |
Values
| HEX | #73173C |
| RGB | rgb(115, 23, 60) |
| HSL | hsl(336, 67%, 27%) |
| OKLCH | oklch(37.5% 0.129 1.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73173C | 10.95:1 | AAA | Lc -98.2 | Preferred for body text |
| Black text on #73173C | 1.91:1 | Fails | Lc 9.7 | Not readable |
| #73173C text on white | 10.95:1 | AAA | Lc 94.2 | Preferred for body text |
| #73173C text on black | 1.91:1 | Fails | Lc -8.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FBE3E8
oklch(93.7% 0.027 3.4)
-
Step 200
200
#F9CBD6
oklch(88.5% 0.054 2.2)
-
Step 300
300
#F5A6BC
oklch(80.8% 0.097 1.3)
-
Step 400
400
#EC739A
oklch(70.7% 0.154 1.4)
-
Step 500
500
#E24681
oklch(63.1% 0.197 1.5)
-
Step 600
600
#CD176A
oklch(55.5% 0.214 1.7)
-
Step 700
700
#B10059
oklch(49.1% 0.199 1.5)
-
Step 800
800
#900C48
oklch(42.7% 0.165 1.9)
-
Step 900
900 (this color)
#73173C
oklch(37.5% 0.129 1.7)
-
Step 950
950
#441024
oklch(26.9% 0.082 0.7)
#73173C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2D313D | 0.144 |
| Deuteranopia (no green cones) | #45433A | 0.131 |
| Tritanopia (no blue cones) | #7D0427 | 0.037 |
| Achromatopsia (no color) | #3C3C3C | 0.130 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73173C
#73173C
oklch(37.5% 0.129 1.7)
- #004C43
#004C43
oklch(37.4% 0.067 181.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73173C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.023
- Bordeaux #7B002C ΔE 0.030
- Wine #80013F ΔE 0.031
- Red Purple #820747 ΔE 0.038
- Wine Red #7B0323 ΔE 0.040
- Velvet #750851 ΔE 0.043
- Red Wine #8C0034 ΔE 0.054
- Rich Purple #720058 ΔE 0.060
Use #73173C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.