#73041B
Closest named color: Wine Red (#7B0323). oklch(35.4% 0.139 19.7), rgb(115, 4, 27).
Aa
White text reads best on this color (11.91:1).
About this color
#73041B is a dark, moderately saturated red. In OKLCH its lightness is 35%, its chroma 0.139 and its hue 20°. Its hue sits on the warm side of the wheel. The nearest named color is Wine Red (#7B0323), ΔE 0.021 away. White text reads best on it, at 11.91:1.
| Hue family | Reds |
| Lightness | dark (35%) |
| Chroma | moderately saturated (0.139) |
| Temperature | warm |
| Nearest name | Wine Red (#7B0323) |
| Black text | 1.76:1 |
| White text | 11.91:1 |
Values
| HEX | #73041B |
| RGB | rgb(115, 4, 27) |
| HSL | hsl(348, 93%, 23%) |
| OKLCH | oklch(35.4% 0.139 19.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73041B | 11.91:1 | AAA | Lc -99.2 | Preferred for body text |
| Black text on #73041B | 1.76:1 | Fails | Lc 8.6 | Not readable |
| #73041B text on white | 11.91:1 | AAA | Lc 95.3 | Preferred for body text |
| #73041B text on black | 1.76:1 | Fails | Lc -7.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF2F2
oklch(97.1% 0.014 17.4)
-
Step 100
100
#FEE2E2
oklch(93.6% 0.031 17.7)
-
Step 200
200
#FDCBCA
oklch(88.5% 0.057 19.6)
-
Step 300
300
#FDA5A5
oklch(80.9% 0.105 19.6)
-
Step 400
400
#F76F75
oklch(70.7% 0.167 19.7)
-
Step 500
500
#EE3C51
oklch(63% 0.213 19.8)
-
Step 600
600
#D70038
oklch(55.6% 0.223 19.8)
-
Step 700
700
#B6002E
oklch(49.1% 0.197 19.8)
-
Step 800
800
#970025
oklch(42.8% 0.172 19.6)
-
Step 900
900 (this color)
#73041B
oklch(35.4% 0.139 19.7)
-
Step 950
950
#480D14
oklch(26.9% 0.088 19.1)
#73041B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2C281B | 0.154 |
| Deuteranopia (no green cones) | #463F17 | 0.141 |
| Tritanopia (no blue cones) | #7F0010 | 0.029 |
| Achromatopsia (no color) | #373737 | 0.140 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73041B
#73041B
oklch(35.4% 0.139 19.7)
- #004548
#004548
oklch(35.5% 0.06 199.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73041B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine Red #7B0323 ΔE 0.021
- Blood #770001 ΔE 0.024
- Claret #680018 ΔE 0.027
- Reddy Brown #6E1005 ΔE 0.028
- Bordeaux #7B002C ΔE 0.030
- Maroon #800000 ΔE 0.037
- Burgundy #610023 ΔE 0.047
- Merlot #730039 ΔE 0.048
Use #73041B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.