#D70038
Closest named color: Crimson (#DC143C). oklch(55.6% 0.223 19.8), rgb(215, 0, 56).
Aa
White text reads best on this color (5.32:1).
About this color
#D70038 is a medium-dark, vivid red. In OKLCH its lightness is 56%, its chroma 0.223 and its hue 20°. Its hue sits on the warm side of the wheel. The nearest named color is Crimson (#DC143C), ΔE 0.015 away. White text reads best on it, at 5.32:1.
| Hue family | Reds |
| Lightness | medium-dark (56%) |
| Chroma | vivid (0.223) |
| Temperature | warm |
| Nearest name | Crimson (#DC143C) |
| Black text | 3.94:1 |
| White text | 5.32:1 |
Values
| HEX | #D70038 |
| RGB | rgb(215, 0, 56) |
| HSL | hsl(344, 100%, 42%) |
| OKLCH | oklch(55.6% 0.223 19.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D70038 | 5.32:1 | AA | Lc -79.1 | Fine for body text |
| Black text on #D70038 | 3.94:1 | AA large text | Lc 30.4 | Non-text elements, placeholder text |
| #D70038 text on white | 5.32:1 | AA | Lc 73.7 | Content text, not long reading |
| #D70038 text on black | 3.94:1 | AA large text | Lc -28.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FEF2F2
oklch(97.1% 0.013 17.4)
-
Step 100
100
#FDE3E2
oklch(93.7% 0.029 20.3)
-
Step 200
200
#FCCBCA
oklch(88.4% 0.056 19.6)
-
Step 300
300
#FBA6A6
oklch(80.9% 0.101 19.5)
-
Step 400
400
#F47276
oklch(70.7% 0.16 20.2)
-
Step 500
500
#EC4153
oklch(63.1% 0.206 19.9)
-
Step 600
600 (this color)
#D70038
oklch(55.6% 0.223 19.8)
-
Step 700
700
#B6002E
oklch(49.1% 0.197 19.8)
-
Step 800
800
#970024
oklch(42.8% 0.172 20)
-
Step 900
900
#791422
oklch(37.7% 0.134 19.9)
-
Step 950
950
#470F14
oklch(26.9% 0.085 20.1)
#D70038 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #575138 | 0.250 |
| Deuteranopia (no green cones) | #877931 | 0.225 |
| Tritanopia (no blue cones) | #ED0021 | 0.050 |
| Achromatopsia (no color) | #6B6B6B | 0.225 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D70038
#D70038
oklch(55.6% 0.223 19.8)
- #008489
#008489
oklch(55.7% 0.095 199.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D70038, closest first.
No curated palette has a color within ΔE 0.04 of #D70038.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Crimson #DC143C ΔE 0.015
- Cherry #CF0234 ΔE 0.017
- Lipstick #D5174E ΔE 0.026
- Ruby #CA0147 ΔE 0.034
- Lipstick Red #C0022F ΔE 0.049
- Rose Red #BE013C ΔE 0.053
- Cerise #DE0C62 ΔE 0.055
- Red Pantone #EF233C ΔE 0.058
Use #D70038 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.