#AA347D
Closest named color: Warm Purple (#952E8F). oklch(52.2% 0.171 346.6), rgb(170, 52, 125).
Aa
White text reads best on this color (6.00:1).
About this color
#AA347D is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.171 and its hue 347°. Its hue sits on the warm side of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.058 away. White text reads best on it, at 6.00:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.171) |
| Temperature | warm |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 3.49:1 |
| White text | 6.00:1 |
Values
| HEX | #AA347D |
| RGB | rgb(170, 52, 125) |
| HSL | hsl(323, 53%, 44%) |
| OKLCH | oklch(52.2% 0.171 346.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AA347D | 6.00:1 | AA | Lc -84.3 | Fine for body text |
| Black text on #AA347D | 3.49:1 | AA large text | Lc 25.0 | Dividers and decoration only |
| #AA347D text on white | 6.00:1 | AA | Lc 79.0 | Fine for body text |
| #AA347D text on black | 3.49:1 | AA large text | Lc -22.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F7E4ED
oklch(93.7% 0.024 347.2)
-
Step 200
200
#F1CEDF
oklch(88.6% 0.045 347.2)
-
Step 300
300
#E9ABCB
oklch(80.8% 0.083 346.8)
-
Step 400
400
#DB7DB1
oklch(70.7% 0.132 346.7)
-
Step 500
500
#CE589E
oklch(63.1% 0.168 346.4)
-
Step 600
600
#BA3888
oklch(55.6% 0.184 346.9)
-
Step 700
700 (this color)
#AA347D
oklch(52.2% 0.171 346.6)
-
Step 800
800
#82245E
oklch(42.7% 0.142 346.9)
-
Step 900
900
#69244D
oklch(37.8% 0.11 347)
-
Step 950
950
#3E162D
oklch(27.1% 0.07 347.2)
#AA347D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #43567F | 0.188 |
| Deuteranopia (no green cones) | #656A7A | 0.166 |
| Tritanopia (no blue cones) | #B63154 | 0.069 |
| Achromatopsia (no color) | #636363 | 0.172 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AA347D
#AA347D
oklch(52.2% 0.171 346.6)
- #007D5C
#007D5C
oklch(52.3% 0.108 166.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AA347D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.058
- Medium Violet Red #C71585 ΔE 0.061
- Red Violet #9E0168 ΔE 0.065
- Light Burgundy #A8415B ΔE 0.065
- Light Eggplant #894585 ΔE 0.067
- Deep Magenta #A0025C ΔE 0.070
- Light Plum #9D5783 ΔE 0.070
- Violet Red #A50055 ΔE 0.072
Use #AA347D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.