#69244D
Closest named color: Velvet (#750851). oklch(37.8% 0.11 347), rgb(105, 36, 77).
Aa
White text reads best on this color (10.71:1).
About this color
#69244D is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.110 and its hue 347°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.042 away. White text reads best on it, at 10.71:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.110) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.96:1 |
| White text | 10.71:1 |
Values
| HEX | #69244D |
| RGB | rgb(105, 36, 77) |
| HSL | hsl(324, 49%, 28%) |
| OKLCH | oklch(37.8% 0.11 347) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #69244D | 10.71:1 | AAA | Lc -98.2 | Preferred for body text |
| Black text on #69244D | 1.96:1 | Fails | Lc 9.7 | Not readable |
| #69244D text on white | 10.71:1 | AAA | Lc 94.2 | Preferred for body text |
| #69244D text on black | 1.96:1 | Fails | Lc -8.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F7
oklch(97.2% 0.011 348.4)
-
Step 100
100
#F7E4ED
oklch(93.7% 0.024 347.2)
-
Step 200
200
#F1CEDF
oklch(88.6% 0.045 347.2)
-
Step 300
300
#E9ABCB
oklch(80.8% 0.083 346.8)
-
Step 400
400
#DB7DB1
oklch(70.7% 0.132 346.7)
-
Step 500
500
#CF589D
oklch(63.2% 0.168 347.1)
-
Step 600
600
#BA3888
oklch(55.6% 0.184 346.9)
-
Step 700
700
#A02973
oklch(49.1% 0.171 347.1)
-
Step 800
800
#82245E
oklch(42.7% 0.142 346.9)
-
Step 900
900 (this color)
#69244D
oklch(37.8% 0.11 347)
-
Step 950
950
#3E162D
oklch(27.1% 0.07 347.2)
#69244D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2C364E | 0.120 |
| Deuteranopia (no green cones) | #3F424B | 0.107 |
| Tritanopia (no blue cones) | #702235 | 0.043 |
| Achromatopsia (no color) | #3E3E3E | 0.111 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #69244D
#69244D
oklch(37.8% 0.11 347)
- #004F39
#004F39
oklch(37.9% 0.078 166.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #69244D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.042
- Grape Purple #5D1451 ΔE 0.047
- Merlot #730039 ΔE 0.050
- Rich Purple #720058 ΔE 0.052
- Red Purple #820747 ΔE 0.057
- Wine #80013F ΔE 0.058
- Purple Brown #673A3F ΔE 0.066
- Bordeaux #7B002C ΔE 0.066
Use #69244D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.