#A72966
Closest named color: Violet Red (#A50055). oklch(49.8% 0.17 355.9), rgb(167, 41, 102).
Aa
White text reads best on this color (6.66:1).
About this color
#A72966 is a medium-dark, vivid red. In OKLCH its lightness is 50%, its chroma 0.170 and its hue 356°. Its hue sits on the warm side of the wheel. The nearest named color is Violet Red (#A50055), ΔE 0.039 away. White text reads best on it, at 6.66:1.
| Hue family | Reds |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.170) |
| Temperature | warm |
| Nearest name | Violet Red (#A50055) |
| Black text | 3.15:1 |
| White text | 6.66:1 |
Values
| HEX | #A72966 |
| RGB | rgb(167, 41, 102) |
| HSL | hsl(331, 61%, 41%) |
| OKLCH | oklch(49.8% 0.17 355.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #A72966 | 6.66:1 | AA | Lc -86.8 | Fine for body text |
| Black text on #A72966 | 3.15:1 | AA large text | Lc 22.4 | Dividers and decoration only |
| #A72966 text on white | 6.66:1 | AA | Lc 81.7 | Fine for body text |
| #A72966 text on black | 3.15:1 | AA large text | Lc -20.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF3F6
oklch(97.2% 0.01 354.9)
-
Step 100
100
#F8E4EA
oklch(93.7% 0.023 357.4)
-
Step 200
200
#F3CDDA
oklch(88.4% 0.046 355.5)
-
Step 300
300
#ECABC2
oklch(80.9% 0.081 356.1)
-
Step 400
400
#E07CA3
oklch(70.7% 0.131 356.2)
-
Step 500
500
#D4568D
oklch(63.1% 0.168 355.8)
-
Step 600
600
#BF3677
oklch(55.6% 0.182 355.8)
-
Step 700
700 (this color)
#A72966
oklch(49.8% 0.17 355.9)
-
Step 800
800
#862252
oklch(42.7% 0.142 355.6)
-
Step 900
900
#6C2344
oklch(37.8% 0.109 355.7)
-
Step 950
950
#401528
oklch(27% 0.071 355.4)
#A72966 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #424D68 | 0.191 |
| Deuteranopia (no green cones) | #656563 | 0.171 |
| Tritanopia (no blue cones) | #B51944 | 0.056 |
| Achromatopsia (no color) | #5C5C5C | 0.171 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #A72966
#A72966
oklch(49.8% 0.17 355.9)
- #007460
#007460
oklch(49.9% 0.094 175.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #A72966, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Violet Red #A50055 ΔE 0.039
- Deep Magenta #A0025C ΔE 0.041
- Dark Fuchsia #9D0759 ΔE 0.044
- Red Violet #9E0168 ΔE 0.047
- Raspberry #B00149 ΔE 0.048
- Light Burgundy #A8415B ΔE 0.051
- Berry #990F4B ΔE 0.056
- Purple Red #990147 ΔE 0.063
Use #A72966 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.