#7D104B
Closest named color: Red Purple (#820747). oklch(39.4% 0.149 354.3), rgb(125, 16, 75).
Aa
White text reads best on this color (10.25:1).
About this color
#7D104B is a dark, vivid red. In OKLCH its lightness is 39%, its chroma 0.149 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Red Purple (#820747), ΔE 0.013 away. White text reads best on it, at 10.25:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | vivid (0.149) |
| Temperature | warm |
| Nearest name | Red Purple (#820747) |
| Black text | 2.04:1 |
| White text | 10.25:1 |
Values
| HEX | #7D104B |
| RGB | rgb(125, 16, 75) |
| HSL | hsl(328, 77%, 28%) |
| OKLCH | oklch(39.4% 0.149 354.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7D104B | 10.25:1 | AAA | Lc -96.5 | Preferred for body text |
| Black text on #7D104B | 2.04:1 | Fails | Lc 11.7 | Not readable |
| #7D104B text on white | 10.25:1 | AAA | Lc 92.3 | Preferred for body text |
| #7D104B text on black | 2.04:1 | Fails | Lc -10.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FDE1EB
oklch(93.5% 0.033 354.1)
-
Step 200
200
#FCC9DC
oklch(88.6% 0.063 354.2)
-
Step 300
300
#FAA2C5
oklch(80.9% 0.112 354.4)
-
Step 400
400
#F26AA8
oklch(70.7% 0.178 354.1)
-
Step 500
500
#E93292
oklch(63.1% 0.229 354.3)
-
Step 600
600
#CE007C
oklch(55.7% 0.229 354.2)
-
Step 700
700
#AE0068
oklch(49.1% 0.202 354.2)
-
Step 800
800
#900055
oklch(42.7% 0.176 354.3)
-
Step 900
900 (this color)
#7D104B
oklch(39.4% 0.149 354.3)
-
Step 950
950
#470A29
oklch(27.1% 0.095 354.8)
#7D104B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #29344C | 0.170 |
| Deuteranopia (no green cones) | #474849 | 0.150 |
| Tritanopia (no blue cones) | #88002D | 0.053 |
| Achromatopsia (no color) | #414141 | 0.151 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7D104B
#7D104B
oklch(39.4% 0.149 354.3)
- #005343
#005343
oklch(39.5% 0.075 173.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7D104B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Purple #820747 ΔE 0.013
- Wine #80013F ΔE 0.021
- Velvet #750851 ΔE 0.026
- Merlot #730039 ΔE 0.038
- Rich Purple #720058 ΔE 0.043
- Mulberry #920A4E ΔE 0.045
- Bordeaux #7B002C ΔE 0.049
- Red Wine #8C0034 ΔE 0.049
Use #7D104B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.