#7C074C
Closest named color: Red Purple (#820747). oklch(38.8% 0.155 352.7), rgb(124, 7, 76).
Aa
White text reads best on this color (10.54:1).
About this color
#7C074C is a dark, vivid red. In OKLCH its lightness is 39%, its chroma 0.155 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Red Purple (#820747), ΔE 0.017 away. White text reads best on it, at 10.54:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | vivid (0.155) |
| Temperature | warm |
| Nearest name | Red Purple (#820747) |
| Black text | 1.99:1 |
| White text | 10.54:1 |
Values
| HEX | #7C074C |
| RGB | rgb(124, 7, 76) |
| HSL | hsl(325, 89%, 26%) |
| OKLCH | oklch(38.8% 0.155 352.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7C074C | 10.54:1 | AAA | Lc -96.8 | Preferred for body text |
| Black text on #7C074C | 1.99:1 | Fails | Lc 11.3 | Not readable |
| #7C074C text on white | 10.54:1 | AAA | Lc 92.6 | Preferred for body text |
| #7C074C text on black | 1.99:1 | Fails | Lc -9.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF1F6
oklch(97.1% 0.016 353.6)
-
Step 100
100
#FDE1EC
oklch(93.6% 0.034 352)
-
Step 200
200
#FCC8DD
oklch(88.4% 0.065 352.4)
-
Step 300
300
#FBA1C8
oklch(81% 0.116 352.5)
-
Step 400
400
#F467AB
oklch(70.7% 0.186 352.8)
-
Step 500
500
#EB2B97
oklch(63.2% 0.238 352.6)
-
Step 600
600
#CD0080
oklch(55.7% 0.23 352.5)
-
Step 700
700
#AD006B
oklch(49% 0.203 352.6)
-
Step 800
800
#8F0058
oklch(42.7% 0.177 352.4)
-
Step 900
900 (this color)
#7C074C
oklch(38.8% 0.155 352.7)
-
Step 950
950
#47082B
oklch(27% 0.099 352.3)
#7C074C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #25324D | 0.176 |
| Deuteranopia (no green cones) | #45464A | 0.154 |
| Tritanopia (no blue cones) | #86002B | 0.059 |
| Achromatopsia (no color) | #3F3F3F | 0.156 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7C074C
#7C074C
oklch(38.8% 0.155 352.7)
- #005140
#005140
oklch(38.8% 0.075 172.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7C074C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Purple #820747 ΔE 0.017
- Velvet #750851 ΔE 0.019
- Wine #80013F ΔE 0.024
- Rich Purple #720058 ΔE 0.036
- Merlot #730039 ΔE 0.037
- Mulberry #920A4E ΔE 0.050
- Bordeaux #7B002C ΔE 0.052
- Red Wine #8C0034 ΔE 0.055
Use #7C074C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.