#7C0040
Closest named color: Wine (#80013F). oklch(38% 0.154 359.3), rgb(124, 0, 64).
Aa
White text reads best on this color (10.87:1).
About this color
#7C0040 is a dark, vivid red. In OKLCH its lightness is 38%, its chroma 0.154 and its hue 359°. Its hue sits on the warm side of the wheel. The nearest named color is Wine (#80013F), ΔE 0.010 away. White text reads best on it, at 10.87:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | vivid (0.154) |
| Temperature | warm |
| Nearest name | Wine (#80013F) |
| Black text | 1.93:1 |
| White text | 10.87:1 |
Values
| HEX | #7C0040 |
| RGB | rgb(124, 0, 64) |
| HSL | hsl(329, 100%, 24%) |
| OKLCH | oklch(38% 0.154 359.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7C0040 | 10.87:1 | AAA | Lc -97.2 | Preferred for body text |
| Black text on #7C0040 | 1.93:1 | Fails | Lc 10.9 | Not readable |
| #7C0040 text on white | 10.87:1 | AAA | Lc 93.0 | Preferred for body text |
| #7C0040 text on black | 1.93:1 | Fails | Lc -9.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF1F5
oklch(97% 0.016 358)
-
Step 100
100
#FEE1E9
oklch(93.6% 0.033 359.2)
-
Step 200
200
#FEC8D8
oklch(88.5% 0.064 358.9)
-
Step 300
300
#FEA0BE
oklch(80.8% 0.117 359.4)
-
Step 400
400
#F8669D
oklch(70.7% 0.185 359.5)
-
Step 500
500
#EF2885
oklch(63.1% 0.236 359.4)
-
Step 600
600
#D0006F
oklch(55.6% 0.226 359.5)
-
Step 700
700
#B0005D
oklch(49.1% 0.199 359.5)
-
Step 800
800
#92004C
oklch(42.8% 0.174 359.6)
-
Step 900
900 (this color)
#7C0040
oklch(38% 0.154 359.3)
-
Step 950
950
#490825
oklch(27.1% 0.098 359.7)
#7C0040 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #272F41 | 0.177 |
| Deuteranopia (no green cones) | #47453D | 0.157 |
| Tritanopia (no blue cones) | #870023 | 0.054 |
| Achromatopsia (no color) | #3D3D3D | 0.156 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7C0040
#7C0040
oklch(38% 0.154 359.3)
- #004E43
#004E43
oklch(38% 0.069 179.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7C0040, closest first.
No curated palette has a color within ΔE 0.04 of #7C0040.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine #80013F ΔE 0.010
- Red Purple #820747 ΔE 0.018
- Merlot #730039 ΔE 0.023
- Bordeaux #7B002C ΔE 0.033
- Velvet #750851 ΔE 0.033
- Red Wine #8C0034 ΔE 0.044
- Wine Red #7B0323 ΔE 0.047
- Rich Purple #720058 ΔE 0.050
Use #7C0040 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.