#7B3367
Closest named color: Brownish Purple (#76424E). oklch(43.8% 0.12 339.5), rgb(123, 51, 103).
Aa
White text reads best on this color (8.36:1).
About this color
#7B3367 is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.120 and its hue 340°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.063 away. White text reads best on it, at 8.36:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.120) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.51:1 |
| White text | 8.36:1 |
Values
| HEX | #7B3367 |
| RGB | rgb(123, 51, 103) |
| HSL | hsl(317, 41%, 34%) |
| OKLCH | oklch(43.8% 0.12 339.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B3367 | 8.36:1 | AAA | Lc -93.0 | Preferred for body text |
| Black text on #7B3367 | 2.51:1 | Fails | Lc 15.7 | Dividers and decoration only |
| #7B3367 text on white | 8.36:1 | AAA | Lc 88.3 | Fine for body text |
| #7B3367 text on black | 2.51:1 | Fails | Lc -13.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F7
oklch(97.1% 0.009 341.8)
-
Step 100
100
#F4E5EE
oklch(93.6% 0.02 340.7)
-
Step 200
200
#ECD0E1
oklch(88.6% 0.038 340.8)
-
Step 300
300
#E0B0CF
oklch(81% 0.069 339.9)
-
Step 400
400
#CF84B7
oklch(70.7% 0.113 339.6)
-
Step 500
500
#C063A5
oklch(63% 0.143 339.4)
-
Step 600
600
#AC4890
oklch(55.7% 0.156 339.8)
-
Step 700
700
#93397B
oklch(49.2% 0.145 339.4)
-
Step 800
800 (this color)
#7B3367
oklch(43.8% 0.12 339.5)
-
Step 900
900
#612B51
oklch(37.7% 0.094 340)
-
Step 950
950
#391A30
oklch(27.1% 0.059 339.2)
#7B3367 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #364769 | 0.127 |
| Deuteranopia (no green cones) | #4B5265 | 0.113 |
| Tritanopia (no blue cones) | #823548 | 0.056 |
| Achromatopsia (no color) | #4E4E4E | 0.121 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B3367
#7B3367
oklch(43.8% 0.12 339.5)
- #00623E
#00623E
oklch(43.8% 0.099 159.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B3367, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.063
- Light Eggplant #894585 ΔE 0.064
- Mulberry #920A4E ΔE 0.070
- Red Purple #820747 ΔE 0.070
- Velvet #750851 ΔE 0.071
- Dark Mauve #874C62 ΔE 0.072
- Berry #990F4B ΔE 0.078
- Rich Purple #720058 ΔE 0.078
Use #7B3367 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.