#7B3166
Closest named color: Brownish Purple (#76424E). oklch(43.5% 0.122 340), rgb(123, 49, 102).
Aa
White text reads best on this color (8.49:1).
About this color
#7B3166 is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.122 and its hue 340°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.065 away. White text reads best on it, at 8.49:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.122) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.47:1 |
| White text | 8.49:1 |
Values
| HEX | #7B3166 |
| RGB | rgb(123, 49, 102) |
| HSL | hsl(317, 43%, 34%) |
| OKLCH | oklch(43.5% 0.122 340) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B3166 | 8.49:1 | AAA | Lc -93.3 | Preferred for body text |
| Black text on #7B3166 | 2.47:1 | Fails | Lc 15.3 | Dividers and decoration only |
| #7B3166 text on white | 8.49:1 | AAA | Lc 88.7 | Fine for body text |
| #7B3166 text on black | 2.47:1 | Fails | Lc -13.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F7
oklch(97.1% 0.009 341.8)
-
Step 100
100
#F4E5EE
oklch(93.6% 0.02 340.7)
-
Step 200
200
#ECCFE1
oklch(88.4% 0.04 340.3)
-
Step 300
300
#E1AFCF
oklch(80.9% 0.071 340.2)
-
Step 400
400
#D083B7
oklch(70.6% 0.115 339.9)
-
Step 500
500
#C262A5
oklch(63.1% 0.147 340)
-
Step 600
600
#AD4790
oklch(55.7% 0.158 340.1)
-
Step 700
700
#94377B
oklch(49.1% 0.148 339.6)
-
Step 800
800 (this color)
#7B3166
oklch(43.5% 0.122 340)
-
Step 900
900
#612A51
oklch(37.6% 0.095 339.9)
-
Step 950
950
#391930
oklch(26.9% 0.061 338.9)
#7B3166 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #354568 | 0.129 |
| Deuteranopia (no green cones) | #4A5164 | 0.116 |
| Tritanopia (no blue cones) | #823347 | 0.056 |
| Achromatopsia (no color) | #4D4D4D | 0.123 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B3166
#7B3166
oklch(43.5% 0.122 340)
- #00613E
#00613E
oklch(43.5% 0.098 160.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B3166, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.065
- Red Purple #820747 ΔE 0.067
- Mulberry #920A4E ΔE 0.067
- Velvet #750851 ΔE 0.067
- Light Eggplant #894585 ΔE 0.068
- Rich Purple #720058 ΔE 0.074
- Dark Mauve #874C62 ΔE 0.075
- Berry #990F4B ΔE 0.076
Use #7B3166 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.