#7B305D
Closest named color: Brownish Purple (#76424E). oklch(43% 0.118 346.1), rgb(123, 48, 93).
Aa
White text reads best on this color (8.66:1).
About this color
#7B305D is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.118 and its hue 346°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.057 away. White text reads best on it, at 8.66:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.118) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.42:1 |
| White text | 8.66:1 |
Values
| HEX | #7B305D |
| RGB | rgb(123, 48, 93) |
| HSL | hsl(324, 44%, 34%) |
| OKLCH | oklch(43% 0.118 346.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B305D | 8.66:1 | AAA | Lc -93.7 | Preferred for body text |
| Black text on #7B305D | 2.42:1 | Fails | Lc 14.8 | Not readable |
| #7B305D text on white | 8.66:1 | AAA | Lc 89.2 | Fine for body text |
| #7B305D text on black | 2.42:1 | Fails | Lc -13.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F7
oklch(97.1% 0.009 341.8)
-
Step 100
100
#F5E5ED
oklch(93.7% 0.02 345.7)
-
Step 200
200
#EDD0DE
oklch(88.6% 0.037 347.1)
-
Step 300
300
#E2AFCA
oklch(80.8% 0.069 345.7)
-
Step 400
400
#D284AF
oklch(70.7% 0.11 346.1)
-
Step 500
500
#C4639B
oklch(63.1% 0.14 346.2)
-
Step 600
600
#AF4786
oklch(55.5% 0.153 345.9)
-
Step 700
700
#963871
oklch(49% 0.142 346.2)
-
Step 800
800 (this color)
#7B305D
oklch(43% 0.118 346.1)
-
Step 900
900
#632B4C
oklch(37.8% 0.092 346)
-
Step 950
950
#3A1A2C
oklch(27% 0.057 346.7)
#7B305D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #37435E | 0.128 |
| Deuteranopia (no green cones) | #4D505B | 0.113 |
| Tritanopia (no blue cones) | #832F42 | 0.048 |
| Achromatopsia (no color) | #4B4B4B | 0.119 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B305D
#7B305D
oklch(43% 0.118 346.1)
- #005F44
#005F44
oklch(43% 0.09 165.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B305D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.057
- Red Purple #820747 ΔE 0.058
- Mulberry #920A4E ΔE 0.061
- Velvet #750851 ΔE 0.063
- Wine #80013F ΔE 0.067
- Berry #990F4B ΔE 0.070
- Purple Brown #673A3F ΔE 0.072
- Rich Purple #720058 ΔE 0.073
Use #7B305D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.