#7B3049
Closest named color: Brownish Purple (#76424E). oklch(42.2% 0.107 2), rgb(123, 48, 73).
Aa
White text reads best on this color (8.89:1).
About this color
#7B3049 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.107 and its hue 2°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.042 away. White text reads best on it, at 8.89:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.107) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.36:1 |
| White text | 8.89:1 |
Values
| HEX | #7B3049 |
| RGB | rgb(123, 48, 73) |
| HSL | hsl(340, 44%, 34%) |
| OKLCH | oklch(42.2% 0.107 2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B3049 | 8.89:1 | AAA | Lc -94.3 | Preferred for body text |
| Black text on #7B3049 | 2.36:1 | Fails | Lc 14.2 | Not readable |
| #7B3049 text on white | 8.89:1 | AAA | Lc 89.8 | Fine for body text |
| #7B3049 text on black | 2.36:1 | Fails | Lc -12.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F5
oklch(97.1% 0.009 0.1)
-
Step 100
100
#F5E5E9
oklch(93.6% 0.018 0.4)
-
Step 200
200
#EED0D7
oklch(88.5% 0.035 2)
-
Step 300
300
#E4B0BD
oklch(80.8% 0.063 2)
-
Step 400
400
#D5869C
oklch(70.8% 0.1 1.9)
-
Step 500
500
#C76583
oklch(63% 0.128 2)
-
Step 600
600
#B34A6D
oklch(55.6% 0.141 1.9)
-
Step 700
700
#993B5B
oklch(49.1% 0.129 1.9)
-
Step 800
800 (this color)
#7B3049
oklch(42.2% 0.107 2)
-
Step 900
900
#652C3E
oklch(37.7% 0.085 2.1)
-
Step 950
950
#3B1A24
oklch(26.9% 0.053 2.1)
#7B3049 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3E414A | 0.118 |
| Deuteranopia (no green cones) | #514F47 | 0.109 |
| Tritanopia (no blue cones) | #85293A | 0.029 |
| Achromatopsia (no color) | #4A4A4A | 0.108 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B3049
#7B3049
oklch(42.2% 0.107 2)
- #005B51
#005B51
oklch(42.3% 0.076 182.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B3049, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.042
- Purple Brown #673A3F ΔE 0.049
- Red Purple #820747 ΔE 0.056
- Wine #80013F ΔE 0.059
- Red Wine #8C0034 ΔE 0.061
- Mulberry #920A4E ΔE 0.063
- Bordeaux #7B002C ΔE 0.068
- Berry #990F4B ΔE 0.068
Use #7B3049 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.