#7B2961
Closest named color: Velvet (#750851). oklch(42.3% 0.131 342.4), rgb(123, 41, 97).
Aa
White text reads best on this color (9.00:1).
About this color
#7B2961 is a dark, moderately saturated purple. In OKLCH its lightness is 42%, its chroma 0.131 and its hue 342°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.051 away. White text reads best on it, at 9.00:1.
| Hue family | Purples |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.131) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.33:1 |
| White text | 9.00:1 |
Values
| HEX | #7B2961 |
| RGB | rgb(123, 41, 97) |
| HSL | hsl(319, 50%, 32%) |
| OKLCH | oklch(42.3% 0.131 342.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B2961 | 9.00:1 | AAA | Lc -94.4 | Preferred for body text |
| Black text on #7B2961 | 2.33:1 | Fails | Lc 14.0 | Not readable |
| #7B2961 text on white | 9.00:1 | AAA | Lc 89.9 | Fine for body text |
| #7B2961 text on black | 2.33:1 | Fails | Lc -12.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F5E4EE
oklch(93.5% 0.023 341.3)
-
Step 200
200
#EECFE1
oklch(88.6% 0.042 342.2)
-
Step 300
300
#E4ADCE
oklch(80.8% 0.077 342.3)
-
Step 400
400
#D580B5
oklch(70.6% 0.124 342.7)
-
Step 500
500
#C75EA3
oklch(63.1% 0.156 342.4)
-
Step 600
600
#B2418E
oklch(55.6% 0.17 342.4)
-
Step 700
700
#993179
oklch(49.1% 0.159 342.2)
-
Step 800
800 (this color)
#7B2961
oklch(42.3% 0.131 342.4)
-
Step 900
900
#652850
oklch(37.8% 0.102 342.9)
-
Step 950
950
#3B182F
oklch(27% 0.065 342.2)
#7B2961 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #304063 | 0.142 |
| Deuteranopia (no green cones) | #484E5F | 0.126 |
| Tritanopia (no blue cones) | #832A41 | 0.058 |
| Achromatopsia (no color) | #494949 | 0.132 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B2961
#7B2961
oklch(42.3% 0.131 342.4)
- #005D3E
#005D3E
oklch(42.3% 0.093 162.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B2961, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.051
- Red Purple #820747 ΔE 0.052
- Mulberry #920A4E ΔE 0.059
- Rich Purple #720058 ΔE 0.059
- Wine #80013F ΔE 0.063
- Berry #990F4B ΔE 0.071
- Dark Fuchsia #9D0759 ΔE 0.072
- Purple #800080 ΔE 0.073
Use #7B2961 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.