#7B1B4E
Closest named color: Red Purple (#820747). oklch(40% 0.139 353), rgb(123, 27, 78).
Aa
White text reads best on this color (9.95:1).
About this color
#7B1B4E is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.139 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Red Purple (#820747), ΔE 0.022 away. White text reads best on it, at 9.95:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.139) |
| Temperature | warm |
| Nearest name | Red Purple (#820747) |
| Black text | 2.10:1 |
| White text | 9.95:1 |
Values
| HEX | #7B1B4E |
| RGB | rgb(123, 27, 78) |
| HSL | hsl(328, 64%, 29%) |
| OKLCH | oklch(40% 0.139 353) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B1B4E | 9.95:1 | AAA | Lc -96.2 | Preferred for body text |
| Black text on #7B1B4E | 2.10:1 | Fails | Lc 12.0 | Not readable |
| #7B1B4E text on white | 9.95:1 | AAA | Lc 92.0 | Preferred for body text |
| #7B1B4E text on black | 2.10:1 | Fails | Lc -10.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FBE2EB
oklch(93.6% 0.03 353.9)
-
Step 200
200
#F9CADC
oklch(88.5% 0.058 353.4)
-
Step 300
300
#F6A5C6
oklch(81% 0.104 353.6)
-
Step 400
400
#EC6FAA
oklch(70.6% 0.166 352.6)
-
Step 500
500
#E23F95
oklch(63.1% 0.212 352.7)
-
Step 600
600
#CD007F
oklch(55.6% 0.23 352.9)
-
Step 700
700
#AD006B
oklch(49% 0.203 352.6)
-
Step 800
800
#8F0057
oklch(42.6% 0.176 352.9)
-
Step 900
900 (this color)
#7B1B4E
oklch(40% 0.139 353)
-
Step 950
950
#440E2A
oklch(26.9% 0.088 352.8)
#7B1B4E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2D374F | 0.155 |
| Deuteranopia (no green cones) | #48494C | 0.138 |
| Tritanopia (no blue cones) | #851232 | 0.049 |
| Achromatopsia (no color) | #434343 | 0.140 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B1B4E
#7B1B4E
oklch(40% 0.139 353)
- #005544
#005544
oklch(40.1% 0.077 173.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B1B4E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Purple #820747 ΔE 0.022
- Wine #80013F ΔE 0.030
- Velvet #750851 ΔE 0.030
- Merlot #730039 ΔE 0.045
- Rich Purple #720058 ΔE 0.047
- Mulberry #920A4E ΔE 0.048
- Red Wine #8C0034 ΔE 0.053
- Bordeaux #7B002C ΔE 0.054
Use #7B1B4E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.