#7B1727
Closest named color: Wine Red (#7B0323). oklch(38.4% 0.133 18), rgb(123, 23, 39).
Aa
White text reads best on this color (10.53:1).
About this color
#7B1727 is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.133 and its hue 18°. Its hue sits on the warm side of the wheel. The nearest named color is Wine Red (#7B0323), ΔE 0.019 away. White text reads best on it, at 10.53:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.133) |
| Temperature | warm |
| Nearest name | Wine Red (#7B0323) |
| Black text | 1.99:1 |
| White text | 10.53:1 |
Values
| HEX | #7B1727 |
| RGB | rgb(123, 23, 39) |
| HSL | hsl(350, 68%, 29%) |
| OKLCH | oklch(38.4% 0.133 18) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B1727 | 10.53:1 | AAA | Lc -97.2 | Preferred for body text |
| Black text on #7B1727 | 1.99:1 | Fails | Lc 10.8 | Not readable |
| #7B1727 text on white | 10.53:1 | AAA | Lc 93.1 | Preferred for body text |
| #7B1727 text on black | 1.99:1 | Fails | Lc -9.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F2
oklch(97.1% 0.013 17.4)
-
Step 100
100
#FDE3E3
oklch(93.7% 0.029 17.7)
-
Step 200
200
#FCCBCB
oklch(88.5% 0.056 18.3)
-
Step 300
300
#FBA6A8
oklch(80.9% 0.101 18)
-
Step 400
400
#F4717A
oklch(70.7% 0.161 17.9)
-
Step 500
500
#EB4258
oklch(63.2% 0.204 18.3)
-
Step 600
600
#D6013E
oklch(55.6% 0.222 18)
-
Step 700
700
#B60033
oklch(49.2% 0.197 18.1)
-
Step 800
800
#960029
oklch(42.7% 0.171 17.8)
-
Step 900
900 (this color)
#7B1727
oklch(38.4% 0.133 18)
-
Step 950
950
#470F16
oklch(27% 0.084 18)
#7B1727 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #353227 | 0.147 |
| Deuteranopia (no green cones) | #4E4724 | 0.136 |
| Tritanopia (no blue cones) | #88001E | 0.029 |
| Achromatopsia (no color) | #3F3F3F | 0.134 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B1727
#7B1727
oklch(38.4% 0.133 18)
- #004E50
#004E50
oklch(38.5% 0.065 197.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B1727, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine Red #7B0323 ΔE 0.019
- Bordeaux #7B002C ΔE 0.026
- Maroon #800000 ΔE 0.036
- Blood #770001 ΔE 0.040
- Red Wine #8C0034 ΔE 0.043
- Dark Red #8B0000 ΔE 0.045
- Reddy Brown #6E1005 ΔE 0.047
- Wine #80013F ΔE 0.048
Use #7B1727 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.