#7B1704
Closest named color: Maroon (#800000). oklch(38% 0.137 32.6), rgb(123, 23, 4).
Aa
White text reads best on this color (10.67:1).
About this color
#7B1704 is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.137 and its hue 33°. Its hue sits on the warm side of the wheel. The nearest named color is Maroon (#800000), ΔE 0.020 away. White text reads best on it, at 10.67:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.137) |
| Temperature | warm |
| Nearest name | Maroon (#800000) |
| Black text | 1.96:1 |
| White text | 10.67:1 |
Values
| HEX | #7B1704 |
| RGB | rgb(123, 23, 4) |
| HSL | hsl(10, 94%, 25%) |
| OKLCH | oklch(38% 0.137 32.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B1704 | 10.67:1 | AAA | Lc -97.4 | Preferred for body text |
| Black text on #7B1704 | 1.96:1 | Fails | Lc 10.6 | Not readable |
| #7B1704 text on white | 10.67:1 | AAA | Lc 93.3 | Preferred for body text |
| #7B1704 text on black | 1.96:1 | Fails | Lc -9.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF2F0
oklch(97.1% 0.014 28)
-
Step 100
100
#FDE3DD
oklch(93.5% 0.03 33.1)
-
Step 200
200
#FDCCC1
oklch(88.5% 0.058 32.8)
-
Step 300
300
#FCA896
oklch(80.9% 0.103 32.6)
-
Step 400
400
#F5745B
oklch(70.7% 0.164 32.5)
-
Step 500
500
#ED4425
oklch(63% 0.21 32.6)
-
Step 600
600
#D12800
oklch(55.6% 0.207 32.6)
-
Step 700
700
#B12000
oklch(49.1% 0.183 32.6)
-
Step 800
800
#921900
oklch(42.7% 0.159 32.7)
-
Step 900
900 (this color)
#7B1704
oklch(38% 0.137 32.6)
-
Step 950
950
#481006
oklch(27% 0.087 32.8)
#7B1704 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #383000 | 0.145 |
| Deuteranopia (no green cones) | #504600 | 0.130 |
| Tritanopia (no blue cones) | #880014 | 0.034 |
| Achromatopsia (no color) | #3E3E3E | 0.138 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B1704
#7B1704
oklch(38% 0.137 32.6)
- #004B57
#004B57
oklch(37.9% 0.066 212.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B1704, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Maroon #800000 ΔE 0.020
- Blood #770001 ΔE 0.026
- Chestnut #742802 ΔE 0.030
- Reddy Brown #6E1005 ΔE 0.033
- Dark Red #8B0000 ΔE 0.034
- Wine Red #7B0323 ΔE 0.041
- Brick Red #8F1402 ΔE 0.043
- Bordeaux #7B002C ΔE 0.055
Use #7B1704 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.