#7B104C
Closest named color: Red Purple (#820747). oklch(39.1% 0.148 352.9), rgb(123, 16, 76).
Aa
White text reads best on this color (10.39:1).
About this color
#7B104C is a dark, vivid red. In OKLCH its lightness is 39%, its chroma 0.148 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Red Purple (#820747), ΔE 0.017 away. White text reads best on it, at 10.39:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | vivid (0.148) |
| Temperature | warm |
| Nearest name | Red Purple (#820747) |
| Black text | 2.02:1 |
| White text | 10.39:1 |
Values
| HEX | #7B104C |
| RGB | rgb(123, 16, 76) |
| HSL | hsl(326, 77%, 27%) |
| OKLCH | oklch(39.1% 0.148 352.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B104C | 10.39:1 | AAA | Lc -96.8 | Preferred for body text |
| Black text on #7B104C | 2.02:1 | Fails | Lc 11.3 | Not readable |
| #7B104C text on white | 10.39:1 | AAA | Lc 92.6 | Preferred for body text |
| #7B104C text on black | 2.02:1 | Fails | Lc -9.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FCE2EC
oklch(93.7% 0.031 352.4)
-
Step 200
200
#FBC9DD
oklch(88.5% 0.062 352.5)
-
Step 300
300
#F9A2C7
oklch(80.9% 0.112 352.8)
-
Step 400
400
#F16AAA
oklch(70.7% 0.178 353)
-
Step 500
500
#E73495
oklch(63% 0.227 353)
-
Step 600
600
#CD007F
oklch(55.6% 0.23 352.9)
-
Step 700
700
#AD006B
oklch(49% 0.203 352.6)
-
Step 800
800
#8F0057
oklch(42.6% 0.176 352.9)
-
Step 900
900 (this color)
#7B104C
oklch(39.1% 0.148 352.9)
-
Step 950
950
#460B2A
oklch(27% 0.094 353.4)
#7B104C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #28344D | 0.168 |
| Deuteranopia (no green cones) | #46474A | 0.148 |
| Tritanopia (no blue cones) | #85002D | 0.054 |
| Achromatopsia (no color) | #404040 | 0.150 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B104C
#7B104C
oklch(39.1% 0.148 352.9)
- #005241
#005241
oklch(39.1% 0.075 172.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B104C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Purple #820747 ΔE 0.017
- Velvet #750851 ΔE 0.021
- Wine #80013F ΔE 0.024
- Merlot #730039 ΔE 0.037
- Rich Purple #720058 ΔE 0.039
- Mulberry #920A4E ΔE 0.050
- Bordeaux #7B002C ΔE 0.051
- Red Wine #8C0034 ΔE 0.054
Use #7B104C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.