#7B0D4F
Closest named color: Velvet (#750851). oklch(39% 0.152 350.9), rgb(123, 13, 79).
Aa
White text reads best on this color (10.43:1).
About this color
#7B0D4F is a dark, vivid red. In OKLCH its lightness is 39%, its chroma 0.152 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.017 away. White text reads best on it, at 10.43:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | vivid (0.152) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.01:1 |
| White text | 10.43:1 |
Values
| HEX | #7B0D4F |
| RGB | rgb(123, 13, 79) |
| HSL | hsl(324, 81%, 27%) |
| OKLCH | oklch(39% 0.152 350.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B0D4F | 10.43:1 | AAA | Lc -96.8 | Preferred for body text |
| Black text on #7B0D4F | 2.01:1 | Fails | Lc 11.3 | Not readable |
| #7B0D4F text on white | 10.43:1 | AAA | Lc 92.6 | Preferred for body text |
| #7B0D4F text on black | 2.01:1 | Fails | Lc -9.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF1F7
oklch(97% 0.016 347.6)
-
Step 100
100
#FCE1ED
oklch(93.5% 0.033 349.1)
-
Step 200
200
#FBC9DE
oklch(88.5% 0.063 351.4)
-
Step 300
300
#F9A2CA
oklch(81% 0.114 350.8)
-
Step 400
400
#F169AF
oklch(70.7% 0.182 350.7)
-
Step 500
500
#E8309B
oklch(63.1% 0.234 350.8)
-
Step 600
600
#CC0084
oklch(55.6% 0.231 350.8)
-
Step 700
700
#AD006F
oklch(49.2% 0.205 350.9)
-
Step 800
800
#8F005B
oklch(42.8% 0.178 350.9)
-
Step 900
900 (this color)
#7B0D4F
oklch(39% 0.152 350.9)
-
Step 950
950
#460A2C
oklch(27% 0.096 351)
#7B0D4F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #253351 | 0.172 |
| Deuteranopia (no green cones) | #44464D | 0.150 |
| Tritanopia (no blue cones) | #85002E | 0.058 |
| Achromatopsia (no color) | #404040 | 0.153 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B0D4F
#7B0D4F
oklch(39% 0.152 350.9)
- #00523F
#00523F
oklch(39% 0.077 170.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B0D4F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.017
- Red Purple #820747 ΔE 0.021
- Wine #80013F ΔE 0.029
- Rich Purple #720058 ΔE 0.033
- Merlot #730039 ΔE 0.040
- Mulberry #920A4E ΔE 0.051
- Bordeaux #7B002C ΔE 0.056
- Red Wine #8C0034 ΔE 0.059
Use #7B0D4F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.