#7B0949
Closest named color: Red Purple (#820747). oklch(38.6% 0.152 354.2), rgb(123, 9, 73).
Aa
White text reads best on this color (10.61:1).
About this color
#7B0949 is a dark, vivid red. In OKLCH its lightness is 39%, its chroma 0.152 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Red Purple (#820747), ΔE 0.016 away. White text reads best on it, at 10.61:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | vivid (0.152) |
| Temperature | warm |
| Nearest name | Red Purple (#820747) |
| Black text | 1.97:1 |
| White text | 10.61:1 |
Values
| HEX | #7B0949 |
| RGB | rgb(123, 9, 73) |
| HSL | hsl(326, 86%, 26%) |
| OKLCH | oklch(38.6% 0.152 354.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B0949 | 10.61:1 | AAA | Lc -97.1 | Preferred for body text |
| Black text on #7B0949 | 1.97:1 | Fails | Lc 11.0 | Not readable |
| #7B0949 text on white | 10.61:1 | AAA | Lc 92.9 | Preferred for body text |
| #7B0949 text on black | 1.97:1 | Fails | Lc -9.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF1F6
oklch(97% 0.015 352)
-
Step 100
100
#FDE1EB
oklch(93.5% 0.033 354.1)
-
Step 200
200
#FCC9DC
oklch(88.6% 0.063 354.2)
-
Step 300
300
#FBA1C5
oklch(80.9% 0.115 354.4)
-
Step 400
400
#F368A8
oklch(70.6% 0.182 354)
-
Step 500
500
#EA2F92
oklch(63.1% 0.232 354.3)
-
Step 600
600
#CE007C
oklch(55.7% 0.229 354.2)
-
Step 700
700
#AE0068
oklch(49.1% 0.202 354.2)
-
Step 800
800
#900055
oklch(42.7% 0.176 354.3)
-
Step 900
900 (this color)
#7B0949
oklch(38.6% 0.152 354.2)
-
Step 950
950
#470929
oklch(27% 0.096 354.6)
#7B0949 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #26324A | 0.173 |
| Deuteranopia (no green cones) | #454647 | 0.153 |
| Tritanopia (no blue cones) | #86002A | 0.056 |
| Achromatopsia (no color) | #3E3E3E | 0.153 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B0949
#7B0949
oklch(38.6% 0.152 354.2)
- #005041
#005041
oklch(38.5% 0.073 174.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B0949, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Purple #820747 ΔE 0.016
- Wine #80013F ΔE 0.020
- Velvet #750851 ΔE 0.021
- Merlot #730039 ΔE 0.032
- Rich Purple #720058 ΔE 0.039
- Bordeaux #7B002C ΔE 0.046
- Mulberry #920A4E ΔE 0.051
- Red Wine #8C0034 ΔE 0.052
Use #7B0949 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.