#7B074F
Closest named color: Velvet (#750851). oklch(38.7% 0.156 350.5), rgb(123, 7, 79).
Aa
White text reads best on this color (10.57:1).
About this color
#7B074F is a dark, vivid red. In OKLCH its lightness is 39%, its chroma 0.156 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.014 away. White text reads best on it, at 10.57:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | vivid (0.156) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.98:1 |
| White text | 10.57:1 |
Values
| HEX | #7B074F |
| RGB | rgb(123, 7, 79) |
| HSL | hsl(323, 89%, 25%) |
| OKLCH | oklch(38.7% 0.156 350.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B074F | 10.57:1 | AAA | Lc -96.9 | Preferred for body text |
| Black text on #7B074F | 1.98:1 | Fails | Lc 11.2 | Not readable |
| #7B074F text on white | 10.57:1 | AAA | Lc 92.7 | Preferred for body text |
| #7B074F text on black | 1.98:1 | Fails | Lc -9.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF1F7
oklch(97% 0.016 347.6)
-
Step 100
100
#FDE1ED
oklch(93.6% 0.034 350)
-
Step 200
200
#FCC8DF
oklch(88.5% 0.066 350.2)
-
Step 300
300
#FAA1CA
oklch(80.9% 0.116 350.9)
-
Step 400
400
#F367B0
oklch(70.8% 0.188 350.5)
-
Step 500
500
#E92B9C
oklch(63% 0.239 350.4)
-
Step 600
600
#CC0085
oklch(55.7% 0.232 350.5)
-
Step 700
700
#AC0070
oklch(49.1% 0.205 350.2)
-
Step 800
800
#8E005B
oklch(42.6% 0.177 350.6)
-
Step 900
900 (this color)
#7B074F
oklch(38.7% 0.156 350.5)
-
Step 950
950
#47082D
oklch(27.1% 0.1 350.3)
#7B074F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #223251 | 0.178 |
| Deuteranopia (no green cones) | #43464D | 0.155 |
| Tritanopia (no blue cones) | #85002D | 0.061 |
| Achromatopsia (no color) | #3F3F3F | 0.157 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B074F
#7B074F
oklch(38.7% 0.156 350.5)
- #00513E
#00513E
oklch(38.7% 0.076 170.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B074F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.014
- Red Purple #820747 ΔE 0.022
- Wine #80013F ΔE 0.030
- Rich Purple #720058 ΔE 0.030
- Merlot #730039 ΔE 0.040
- Mulberry #920A4E ΔE 0.053
- Bordeaux #7B002C ΔE 0.057
- Red Wine #8C0034 ΔE 0.060
Use #7B074F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.