#7B0748
Closest named color: Red Purple (#820747). oklch(38.4% 0.153 354.7), rgb(123, 7, 72).
Aa
White text reads best on this color (10.68:1).
About this color
#7B0748 is a dark, vivid red. In OKLCH its lightness is 38%, its chroma 0.153 and its hue 355°. Its hue sits on the warm side of the wheel. The nearest named color is Red Purple (#820747), ΔE 0.016 away. White text reads best on it, at 10.68:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | vivid (0.153) |
| Temperature | warm |
| Nearest name | Red Purple (#820747) |
| Black text | 1.96:1 |
| White text | 10.68:1 |
Values
| HEX | #7B0748 |
| RGB | rgb(123, 7, 72) |
| HSL | hsl(326, 89%, 25%) |
| OKLCH | oklch(38.4% 0.153 354.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B0748 | 10.68:1 | AAA | Lc -97.1 | Preferred for body text |
| Black text on #7B0748 | 1.96:1 | Fails | Lc 11.0 | Not readable |
| #7B0748 text on white | 10.68:1 | AAA | Lc 93.0 | Preferred for body text |
| #7B0748 text on black | 1.96:1 | Fails | Lc -9.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF1F6
oklch(97.1% 0.016 353.6)
-
Step 100
100
#FDE1EB
oklch(93.5% 0.033 354.1)
-
Step 200
200
#FCC8DB
oklch(88.4% 0.064 354.6)
-
Step 300
300
#FBA1C5
oklch(80.9% 0.115 354.4)
-
Step 400
400
#F468A7
oklch(70.7% 0.183 354.7)
-
Step 500
500
#EB2D91
oklch(63.1% 0.234 354.8)
-
Step 600
600
#CE007B
oklch(55.6% 0.229 354.6)
-
Step 700
700
#AE0067
oklch(49.1% 0.202 354.6)
-
Step 800
800
#900054
oklch(42.7% 0.175 354.8)
-
Step 900
900 (this color)
#7B0748
oklch(38.4% 0.153 354.7)
-
Step 950
950
#470929
oklch(27% 0.096 354.6)
#7B0748 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #263149 | 0.174 |
| Deuteranopia (no green cones) | #454546 | 0.152 |
| Tritanopia (no blue cones) | #860029 | 0.056 |
| Achromatopsia (no color) | #3E3E3E | 0.154 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B0748
#7B0748
oklch(38.4% 0.153 354.7)
- #005041
#005041
oklch(38.5% 0.073 174.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B0748, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Purple #820747 ΔE 0.016
- Wine #80013F ΔE 0.019
- Velvet #750851 ΔE 0.022
- Merlot #730039 ΔE 0.030
- Rich Purple #720058 ΔE 0.039
- Bordeaux #7B002C ΔE 0.045
- Red Wine #8C0034 ΔE 0.051
- Mulberry #920A4E ΔE 0.052
Use #7B0748 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.