#7B072C
Closest named color: Bordeaux (#7B002C). oklch(37.5% 0.145 12), rgb(123, 7, 44).
Aa
White text reads best on this color (11.00:1).
About this color
#7B072C is a dark, vivid red. In OKLCH its lightness is 38%, its chroma 0.145 and its hue 12°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.006 away. White text reads best on it, at 11.00:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | vivid (0.145) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 1.90:1 |
| White text | 11.00:1 |
Values
| HEX | #7B072C |
| RGB | rgb(123, 7, 44) |
| HSL | hsl(341, 89%, 25%) |
| OKLCH | oklch(37.5% 0.145 12) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B072C | 11.00:1 | AAA | Lc -97.7 | Preferred for body text |
| Black text on #7B072C | 1.90:1 | Fails | Lc 10.3 | Not readable |
| #7B072C text on white | 11.00:1 | AAA | Lc 93.6 | Preferred for body text |
| #7B072C text on black | 1.90:1 | Fails | Lc -8.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF2F3
oklch(97.2% 0.014 12)
-
Step 100
100
#FEE2E4
oklch(93.6% 0.031 12.8)
-
Step 200
200
#FEC9CE
oklch(88.4% 0.061 12)
-
Step 300
300
#FEA3AE
oklch(80.9% 0.109 11.9)
-
Step 400
400
#F86B83
oklch(70.7% 0.173 12.2)
-
Step 500
500
#F03365
oklch(63.1% 0.222 11.9)
-
Step 600
600
#D5004F
oklch(55.7% 0.222 12.2)
-
Step 700
700
#B40042
oklch(49.1% 0.196 12)
-
Step 800
800
#950035
oklch(42.7% 0.171 12.1)
-
Step 900
900 (this color)
#7B072C
oklch(37.5% 0.145 12)
-
Step 950
950
#490B1A
oklch(27% 0.092 12.3)
#7B072C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2E2E2C | 0.163 |
| Deuteranopia (no green cones) | #4A4429 | 0.148 |
| Tritanopia (no blue cones) | #87001A | 0.035 |
| Achromatopsia (no color) | #3C3C3C | 0.146 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B072C
#7B072C
oklch(37.5% 0.145 12)
- #004C4A
#004C4A
oklch(37.6% 0.065 191.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B072C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.006
- Wine Red #7B0323 ΔE 0.012
- Wine #80013F ΔE 0.033
- Merlot #730039 ΔE 0.033
- Red Wine #8C0034 ΔE 0.038
- Red Purple #820747 ΔE 0.045
- Maroon #800000 ΔE 0.046
- Blood #770001 ΔE 0.046
Use #7B072C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.