#7B044D
Closest named color: Velvet (#750851). oklch(38.5% 0.157 351.5), rgb(123, 4, 77).
Aa
White text reads best on this color (10.67:1).
About this color
#7B044D is a dark, vivid red. In OKLCH its lightness is 39%, its chroma 0.157 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.015 away. White text reads best on it, at 10.67:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | vivid (0.157) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.96:1 |
| White text | 10.67:1 |
Values
| HEX | #7B044D |
| RGB | rgb(123, 4, 77) |
| HSL | hsl(323, 94%, 25%) |
| OKLCH | oklch(38.5% 0.157 351.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B044D | 10.67:1 | AAA | Lc -97.0 | Preferred for body text |
| Black text on #7B044D | 1.96:1 | Fails | Lc 11.1 | Not readable |
| #7B044D text on white | 10.67:1 | AAA | Lc 92.8 | Preferred for body text |
| #7B044D text on black | 1.96:1 | Fails | Lc -9.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF1F7
oklch(97.1% 0.017 349.5)
-
Step 100
100
#FDE1EC
oklch(93.6% 0.034 352)
-
Step 200
200
#FCC8DE
oklch(88.5% 0.065 351.3)
-
Step 300
300
#FBA0C9
oklch(80.8% 0.118 351.5)
-
Step 400
400
#F466AE
oklch(70.7% 0.189 351.5)
-
Step 500
500
#EB299A
oklch(63.2% 0.241 351.5)
-
Step 600
600
#CC0082
oklch(55.6% 0.231 351.6)
-
Step 700
700
#AD006E
oklch(49.2% 0.204 351.3)
-
Step 800
800
#8F005A
oklch(42.7% 0.177 351.4)
-
Step 900
900 (this color)
#7B044D
oklch(38.5% 0.157 351.5)
-
Step 950
950
#47082C
oklch(27% 0.099 351.3)
#7B044D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #22314F | 0.179 |
| Deuteranopia (no green cones) | #43454B | 0.155 |
| Tritanopia (no blue cones) | #85002B | 0.061 |
| Achromatopsia (no color) | #3E3E3E | 0.158 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B044D
#7B044D
oklch(38.5% 0.157 351.5)
- #00503F
#00503F
oklch(38.4% 0.074 172.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B044D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.015
- Red Purple #820747 ΔE 0.021
- Wine #80013F ΔE 0.027
- Rich Purple #720058 ΔE 0.032
- Merlot #730039 ΔE 0.037
- Mulberry #920A4E ΔE 0.053
- Bordeaux #7B002C ΔE 0.054
- Red Wine #8C0034 ΔE 0.059
Use #7B044D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.