#7B014C
Closest named color: Velvet (#750851). oklch(38.3% 0.158 351.9), rgb(123, 1, 76).
Aa
White text reads best on this color (10.76:1).
About this color
#7B014C is a dark, vivid red. In OKLCH its lightness is 38%, its chroma 0.158 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.016 away. White text reads best on it, at 10.76:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | vivid (0.158) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.95:1 |
| White text | 10.76:1 |
Values
| HEX | #7B014C |
| RGB | rgb(123, 1, 76) |
| HSL | hsl(323, 98%, 24%) |
| OKLCH | oklch(38.3% 0.158 351.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B014C | 10.76:1 | AAA | Lc -97.0 | Preferred for body text |
| Black text on #7B014C | 1.95:1 | Fails | Lc 11.1 | Not readable |
| #7B014C text on white | 10.76:1 | AAA | Lc 92.9 | Preferred for body text |
| #7B014C text on black | 1.95:1 | Fails | Lc -9.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF1F6
oklch(97.1% 0.016 353.6)
-
Step 100
100
#FDE1EC
oklch(93.6% 0.034 352)
-
Step 200
200
#FDC8DE
oklch(88.6% 0.066 351.8)
-
Step 300
300
#FCA0C9
oklch(80.9% 0.119 351.8)
-
Step 400
400
#F565AD
oklch(70.7% 0.191 352)
-
Step 500
500
#EC2699
oklch(63.2% 0.243 351.9)
-
Step 600
600
#CC0081
oklch(55.5% 0.23 351.9)
-
Step 700
700
#AD006D
oklch(49.1% 0.204 351.8)
-
Step 800
800
#8F0059
oklch(42.7% 0.177 351.9)
-
Step 900
900 (this color)
#7B014C
oklch(38.3% 0.158 351.9)
-
Step 950
950
#47072C
oklch(26.9% 0.101 351.1)
#7B014C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #22304E | 0.181 |
| Deuteranopia (no green cones) | #43454A | 0.158 |
| Tritanopia (no blue cones) | #85002A | 0.062 |
| Achromatopsia (no color) | #3E3E3E | 0.159 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B014C
#7B014C
oklch(38.3% 0.158 351.9)
- #00503F
#00503F
oklch(38.4% 0.074 172.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B014C, closest first.
No curated palette has a color within ΔE 0.04 of #7B014C.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.016
- Red Purple #820747 ΔE 0.022
- Wine #80013F ΔE 0.026
- Rich Purple #720058 ΔE 0.032
- Merlot #730039 ΔE 0.035
- Bordeaux #7B002C ΔE 0.053
- Mulberry #920A4E ΔE 0.054
- Red Wine #8C0034 ΔE 0.059
Use #7B014C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.