#7B004B
Closest named color: Velvet (#750851). oklch(38.2% 0.158 352.4), rgb(123, 0, 75).
Aa
White text reads best on this color (10.80:1).
About this color
#7B004B is a dark, vivid red. In OKLCH its lightness is 38%, its chroma 0.158 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.017 away. White text reads best on it, at 10.80:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | vivid (0.158) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.94:1 |
| White text | 10.80:1 |
Values
| HEX | #7B004B |
| RGB | rgb(123, 0, 75) |
| HSL | hsl(323, 100%, 24%) |
| OKLCH | oklch(38.2% 0.158 352.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B004B | 10.80:1 | AAA | Lc -97.1 | Preferred for body text |
| Black text on #7B004B | 1.94:1 | Fails | Lc 11.0 | Not readable |
| #7B004B text on white | 10.80:1 | AAA | Lc 92.9 | Preferred for body text |
| #7B004B text on black | 1.94:1 | Fails | Lc -9.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF1F6
oklch(97.1% 0.016 353.6)
-
Step 100
100
#FDE1EC
oklch(93.6% 0.034 352)
-
Step 200
200
#FDC8DD
oklch(88.5% 0.066 352.8)
-
Step 300
300
#FCA0C8
oklch(80.9% 0.119 352.5)
-
Step 400
400
#F565AC
oklch(70.7% 0.19 352.4)
-
Step 500
500
#EC2697
oklch(63.1% 0.242 352.6)
-
Step 600
600
#CD0080
oklch(55.7% 0.23 352.5)
-
Step 700
700
#AD006C
oklch(49.1% 0.203 352.2)
-
Step 800
800
#8F0058
oklch(42.7% 0.177 352.4)
-
Step 900
900 (this color)
#7B004B
oklch(38.2% 0.158 352.4)
-
Step 950
950
#48072B
oklch(27.1% 0.101 352.7)
#7B004B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #22304D | 0.181 |
| Deuteranopia (no green cones) | #434549 | 0.158 |
| Tritanopia (no blue cones) | #850029 | 0.062 |
| Achromatopsia (no color) | #3D3D3D | 0.160 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B004B
#7B004B
oklch(38.2% 0.158 352.4)
- #004F3F
#004F3F
oklch(38.1% 0.073 173.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B004B, closest first.
No curated palette has a color within ΔE 0.04 of #7B004B.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.017
- Red Purple #820747 ΔE 0.021
- Wine #80013F ΔE 0.025
- Rich Purple #720058 ΔE 0.033
- Merlot #730039 ΔE 0.034
- Bordeaux #7B002C ΔE 0.052
- Mulberry #920A4E ΔE 0.054
- Red Wine #8C0034 ΔE 0.058
Use #7B004B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.