#7B0044
Closest named color: Wine (#80013F). oklch(38% 0.155 356.6), rgb(123, 0, 68).
Aa
White text reads best on this color (10.90:1).
About this color
#7B0044 is a dark, vivid red. In OKLCH its lightness is 38%, its chroma 0.155 and its hue 357°. Its hue sits on the warm side of the wheel. The nearest named color is Wine (#80013F), ΔE 0.016 away. White text reads best on it, at 10.90:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | vivid (0.155) |
| Temperature | warm |
| Nearest name | Wine (#80013F) |
| Black text | 1.92:1 |
| White text | 10.90:1 |
Values
| HEX | #7B0044 |
| RGB | rgb(123, 0, 68) |
| HSL | hsl(327, 100%, 24%) |
| OKLCH | oklch(38% 0.155 356.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B0044 | 10.90:1 | AAA | Lc -97.2 | Preferred for body text |
| Black text on #7B0044 | 1.92:1 | Fails | Lc 10.8 | Not readable |
| #7B0044 text on white | 10.90:1 | AAA | Lc 93.1 | Preferred for body text |
| #7B0044 text on black | 1.92:1 | Fails | Lc -9.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF1F6
oklch(97.1% 0.016 353.6)
-
Step 100
100
#FEE1EA
oklch(93.6% 0.034 357)
-
Step 200
200
#FEC8DA
oklch(88.5% 0.065 356.6)
-
Step 300
300
#FDA0C2
oklch(80.8% 0.117 356.6)
-
Step 400
400
#F666A3
oklch(70.6% 0.186 356.5)
-
Step 500
500
#EE288D
oklch(63.2% 0.238 356.5)
-
Step 600
600
#CF0076
oklch(55.6% 0.227 356.7)
-
Step 700
700
#AF0063
oklch(49.1% 0.201 356.6)
-
Step 800
800
#910051
oklch(42.8% 0.175 356.7)
-
Step 900
900 (this color)
#7B0044
oklch(38% 0.155 356.6)
-
Step 950
950
#480827
oklch(27% 0.098 357)
#7B0044 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #252F45 | 0.178 |
| Deuteranopia (no green cones) | #454441 | 0.156 |
| Tritanopia (no blue cones) | #860025 | 0.058 |
| Achromatopsia (no color) | #3D3D3D | 0.156 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B0044
#7B0044
oklch(38% 0.155 356.6)
- #004E41
#004E41
oklch(37.9% 0.071 176.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B0044, closest first.
No curated palette has a color within ΔE 0.04 of #7B0044.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine #80013F ΔE 0.016
- Red Purple #820747 ΔE 0.018
- Merlot #730039 ΔE 0.025
- Velvet #750851 ΔE 0.026
- Bordeaux #7B002C ΔE 0.040
- Rich Purple #720058 ΔE 0.043
- Red Wine #8C0034 ΔE 0.050
- Wine Red #7B0323 ΔE 0.054
Use #7B0044 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.