#7B0027
Closest named color: Wine Red (#7B0323). oklch(37.1% 0.148 14), rgb(123, 0, 39).
Aa
White text reads best on this color (11.22:1).
About this color
#7B0027 is a dark, vivid red. In OKLCH its lightness is 37%, its chroma 0.148 and its hue 14°. Its hue sits on the warm side of the wheel. The nearest named color is Wine Red (#7B0323), ΔE 0.007 away. White text reads best on it, at 11.22:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | vivid (0.148) |
| Temperature | warm |
| Nearest name | Wine Red (#7B0323) |
| Black text | 1.87:1 |
| White text | 11.22:1 |
Values
| HEX | #7B0027 |
| RGB | rgb(123, 0, 39) |
| HSL | hsl(341, 100%, 24%) |
| OKLCH | oklch(37.1% 0.148 14) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B0027 | 11.22:1 | AAA | Lc -97.7 | Preferred for body text |
| Black text on #7B0027 | 1.87:1 | Fails | Lc 10.2 | Not readable |
| #7B0027 text on white | 11.22:1 | AAA | Lc 93.7 | Preferred for body text |
| #7B0027 text on black | 1.87:1 | Fails | Lc -8.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF2F2
oklch(97.1% 0.014 17.4)
-
Step 100
100
#FFE2E3
oklch(93.7% 0.032 15.4)
-
Step 200
200
#FFC9CD
oklch(88.4% 0.062 13.4)
-
Step 300
300
#FFA3AB
oklch(80.9% 0.11 14.1)
-
Step 400
400
#FB697E
oklch(70.7% 0.179 14.1)
-
Step 500
500
#F32E5E
oklch(63.1% 0.228 14)
-
Step 600
600
#D5004A
oklch(55.6% 0.222 14)
-
Step 700
700
#B5003D
oklch(49.2% 0.197 14.2)
-
Step 800
800
#950031
oklch(42.6% 0.17 14.1)
-
Step 900
900 (this color)
#7B0027
oklch(37.1% 0.148 14)
-
Step 950
950
#4A0918
oklch(27% 0.095 13.9)
#7B0027 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2D2C27 | 0.167 |
| Deuteranopia (no green cones) | #4A4324 | 0.151 |
| Tritanopia (no blue cones) | #880014 | 0.039 |
| Achromatopsia (no color) | #3B3B3B | 0.149 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B0027
#7B0027
oklch(37.1% 0.148 14)
- #004A4A
#004A4A
oklch(37% 0.063 194.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B0027, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine Red #7B0323 ΔE 0.007
- Bordeaux #7B002C ΔE 0.008
- Merlot #730039 ΔE 0.036
- Wine #80013F ΔE 0.039
- Blood #770001 ΔE 0.041
- Maroon #800000 ΔE 0.041
- Red Wine #8C0034 ΔE 0.042
- Claret #680018 ΔE 0.048
Use #7B0027 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.