#7A0540
Closest named color: Wine (#80013F). oklch(37.9% 0.15 359.1), rgb(122, 5, 64).
Aa
White text reads best on this color (10.91:1).
About this color
#7A0540 is a dark, vivid red. In OKLCH its lightness is 38%, its chroma 0.150 and its hue 359°. Its hue sits on the warm side of the wheel. The nearest named color is Wine (#80013F), ΔE 0.013 away. White text reads best on it, at 10.91:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | vivid (0.150) |
| Temperature | warm |
| Nearest name | Wine (#80013F) |
| Black text | 1.92:1 |
| White text | 10.91:1 |
Values
| HEX | #7A0540 |
| RGB | rgb(122, 5, 64) |
| HSL | hsl(330, 92%, 25%) |
| OKLCH | oklch(37.9% 0.15 359.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7A0540 | 10.91:1 | AAA | Lc -97.5 | Preferred for body text |
| Black text on #7A0540 | 1.92:1 | Fails | Lc 10.6 | Not readable |
| #7A0540 text on white | 10.91:1 | AAA | Lc 93.4 | Preferred for body text |
| #7A0540 text on black | 1.92:1 | Fails | Lc -9.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF1F5
oklch(97% 0.016 358)
-
Step 100
100
#FDE1E9
oklch(93.5% 0.032 358.5)
-
Step 200
200
#FDC9D8
oklch(88.6% 0.062 359.3)
-
Step 300
300
#FCA2BF
oklch(81% 0.112 359.1)
-
Step 400
400
#F5689E
oklch(70.6% 0.18 358.8)
-
Step 500
500
#ED2F86
oklch(63.2% 0.23 359.2)
-
Step 600
600
#D00070
oklch(55.6% 0.226 359.1)
-
Step 700
700
#B0005E
oklch(49.1% 0.2 359.1)
-
Step 800
800
#92004D
oklch(42.8% 0.174 359)
-
Step 900
900 (this color)
#7A0540
oklch(37.9% 0.15 359.1)
-
Step 950
950
#480925
oklch(27% 0.096 359.4)
#7A0540 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #272F41 | 0.172 |
| Deuteranopia (no green cones) | #46443E | 0.151 |
| Tritanopia (no blue cones) | #850024 | 0.051 |
| Achromatopsia (no color) | #3D3D3D | 0.151 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7A0540
#7A0540
oklch(37.9% 0.15 359.1)
- #004E43
#004E43
oklch(38% 0.069 179.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7A0540, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine #80013F ΔE 0.013
- Merlot #730039 ΔE 0.020
- Red Purple #820747 ΔE 0.021
- Bordeaux #7B002C ΔE 0.032
- Velvet #750851 ΔE 0.032
- Wine Red #7B0323 ΔE 0.046
- Red Wine #8C0034 ΔE 0.046
- Rich Purple #720058 ΔE 0.050
Use #7A0540 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.