#790F51
Closest named color: Velvet (#750851). oklch(38.8% 0.15 349), rgb(121, 15, 81).
Aa
White text reads best on this color (10.49:1).
About this color
#790F51 is a dark, vivid red. In OKLCH its lightness is 39%, its chroma 0.150 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.013 away. White text reads best on it, at 10.49:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | vivid (0.150) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.00:1 |
| White text | 10.49:1 |
Values
| HEX | #790F51 |
| RGB | rgb(121, 15, 81) |
| HSL | hsl(323, 78%, 27%) |
| OKLCH | oklch(38.8% 0.15 349) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #790F51 | 10.49:1 | AAA | Lc -97.0 | Preferred for body text |
| Black text on #790F51 | 2.00:1 | Fails | Lc 11.1 | Not readable |
| #790F51 text on white | 10.49:1 | AAA | Lc 92.9 | Preferred for body text |
| #790F51 text on black | 2.00:1 | Fails | Lc -9.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F7
oklch(97.2% 0.014 350.1)
-
Step 100
100
#FCE2ED
oklch(93.7% 0.032 350.2)
-
Step 200
200
#FAC9E0
oklch(88.5% 0.063 348.6)
-
Step 300
300
#F7A2CC
oklch(80.8% 0.113 348.9)
-
Step 400
400
#EF6AB2
oklch(70.7% 0.181 349.1)
-
Step 500
500
#E5349F
oklch(63.1% 0.23 349)
-
Step 600
600
#CB0088
oklch(55.6% 0.233 349.1)
-
Step 700
700
#AC0073
oklch(49.2% 0.206 349)
-
Step 800
800
#8E005E
oklch(42.7% 0.179 349.1)
-
Step 900
900 (this color)
#790F51
oklch(38.8% 0.15 349)
-
Step 950
950
#450B2E
oklch(27% 0.095 348.5)
#790F51 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #243453 | 0.170 |
| Deuteranopia (no green cones) | #43464F | 0.148 |
| Tritanopia (no blue cones) | #820530 | 0.058 |
| Achromatopsia (no color) | #3F3F3F | 0.152 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #790F51
#790F51
oklch(38.8% 0.15 349)
- #00523D
#00523D
oklch(39% 0.079 168.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #790F51, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.013
- Red Purple #820747 ΔE 0.026
- Rich Purple #720058 ΔE 0.029
- Wine #80013F ΔE 0.033
- Merlot #730039 ΔE 0.042
- Mulberry #920A4E ΔE 0.055
- Bordeaux #7B002C ΔE 0.060
- Grape Purple #5D1451 ΔE 0.062
Use #790F51 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.