#790B40
Closest named color: Wine (#80013F). oklch(37.9% 0.145 359.3), rgb(121, 11, 64).
Aa
White text reads best on this color (10.85:1).
About this color
#790B40 is a dark, vivid red. In OKLCH its lightness is 38%, its chroma 0.145 and its hue 359°. Its hue sits on the warm side of the wheel. The nearest named color is Wine (#80013F), ΔE 0.015 away. White text reads best on it, at 10.85:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | vivid (0.145) |
| Temperature | warm |
| Nearest name | Wine (#80013F) |
| Black text | 1.93:1 |
| White text | 10.85:1 |
Values
| HEX | #790B40 |
| RGB | rgb(121, 11, 64) |
| HSL | hsl(331, 83%, 26%) |
| OKLCH | oklch(37.9% 0.145 359.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #790B40 | 10.85:1 | AAA | Lc -97.6 | Preferred for body text |
| Black text on #790B40 | 1.93:1 | Fails | Lc 10.4 | Not readable |
| #790B40 text on white | 10.85:1 | AAA | Lc 93.5 | Preferred for body text |
| #790B40 text on black | 1.93:1 | Fails | Lc -9.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FDE2E9
oklch(93.7% 0.031 0.2)
-
Step 200
200
#FCC9D8
oklch(88.5% 0.061 358.9)
-
Step 300
300
#FBA3BF
oklch(81% 0.109 359.2)
-
Step 400
400
#F36B9D
oklch(70.7% 0.174 359.5)
-
Step 500
500
#EA3586
oklch(63.1% 0.223 359.1)
-
Step 600
600
#D00070
oklch(55.6% 0.226 359.1)
-
Step 700
700
#B0005D
oklch(49.1% 0.199 359.5)
-
Step 800
800
#92004C
oklch(42.8% 0.174 359.6)
-
Step 900
900 (this color)
#790B40
oklch(37.9% 0.145 359.3)
-
Step 950
950
#470B25
oklch(27% 0.092 359.4)
#790B40 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #293041 | 0.165 |
| Deuteranopia (no green cones) | #46443E | 0.146 |
| Tritanopia (no blue cones) | #840025 | 0.048 |
| Achromatopsia (no color) | #3D3D3D | 0.147 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #790B40
#790B40
oklch(37.9% 0.145 359.3)
- #004E43
#004E43
oklch(38% 0.069 179.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #790B40, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine #80013F ΔE 0.015
- Merlot #730039 ΔE 0.020
- Red Purple #820747 ΔE 0.022
- Bordeaux #7B002C ΔE 0.031
- Velvet #750851 ΔE 0.033
- Wine Red #7B0323 ΔE 0.045
- Red Wine #8C0034 ΔE 0.046
- Rich Purple #720058 ΔE 0.051
Use #790B40 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.