#790710
Closest named color: Blood (#770001). oklch(36.7% 0.143 25.7), rgb(121, 7, 16).
Aa
White text reads best on this color (11.34:1).
About this color
#790710 is a dark, vivid red. In OKLCH its lightness is 37%, its chroma 0.143 and its hue 26°. Its hue sits on the warm side of the wheel. The nearest named color is Blood (#770001), ΔE 0.013 away. White text reads best on it, at 11.34:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | vivid (0.143) |
| Temperature | warm |
| Nearest name | Blood (#770001) |
| Black text | 1.85:1 |
| White text | 11.34:1 |
Values
| HEX | #790710 |
| RGB | rgb(121, 7, 16) |
| HSL | hsl(355, 89%, 25%) |
| OKLCH | oklch(36.7% 0.143 25.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #790710 | 11.34:1 | AAA | Lc -98.2 | Preferred for body text |
| Black text on #790710 | 1.85:1 | Fails | Lc 9.7 | Not readable |
| #790710 text on white | 11.34:1 | AAA | Lc 94.2 | Preferred for body text |
| #790710 text on black | 1.85:1 | Fails | Lc -8.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF2F0
oklch(97.1% 0.014 28)
-
Step 100
100
#FEE2DF
oklch(93.5% 0.031 25)
-
Step 200
200
#FFCBC5
oklch(88.6% 0.06 26)
-
Step 300
300
#FFA59D
oklch(80.9% 0.108 25.3)
-
Step 400
400
#F96E66
oklch(70.6% 0.172 25.7)
-
Step 500
500
#F2393B
oklch(63.1% 0.22 25.8)
-
Step 600
600
#D8001F
oklch(55.5% 0.226 25.8)
-
Step 700
700
#B70019
oklch(49.1% 0.199 25.7)
-
Step 800
800
#980013
oklch(42.8% 0.174 25.6)
-
Step 900
900 (this color)
#790710
oklch(36.7% 0.143 25.7)
-
Step 950
950
#490D0D
oklch(27% 0.09 25.6)
#790710 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #312B0F | 0.157 |
| Deuteranopia (no green cones) | #4B4209 | 0.142 |
| Tritanopia (no blue cones) | #86000D | 0.028 |
| Achromatopsia (no color) | #3A3A3A | 0.145 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #790710
#790710
oklch(36.7% 0.143 25.7)
- #00484F
#00484F
oklch(36.7% 0.063 205.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #790710, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Blood #770001 ΔE 0.013
- Maroon #800000 ΔE 0.018
- Wine Red #7B0323 ΔE 0.024
- Reddy Brown #6E1005 ΔE 0.026
- Bordeaux #7B002C ΔE 0.038
- Dark Red #8B0000 ΔE 0.040
- Claret #680018 ΔE 0.044
- Chestnut #742802 ΔE 0.049
Use #790710 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.