#790040
Closest named color: Wine (#80013F). oklch(37.4% 0.152 358.3), rgb(121, 0, 64).
Aa
White text reads best on this color (11.12:1).
About this color
#790040 is a dark, vivid red. In OKLCH its lightness is 37%, its chroma 0.152 and its hue 358°. Its hue sits on the warm side of the wheel. The nearest named color is Wine (#80013F), ΔE 0.017 away. White text reads best on it, at 11.12:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | vivid (0.152) |
| Temperature | warm |
| Nearest name | Wine (#80013F) |
| Black text | 1.88:1 |
| White text | 11.12:1 |
Values
| HEX | #790040 |
| RGB | rgb(121, 0, 64) |
| HSL | hsl(328, 100%, 24%) |
| OKLCH | oklch(37.4% 0.152 358.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #790040 | 11.12:1 | AAA | Lc -97.7 | Preferred for body text |
| Black text on #790040 | 1.88:1 | Fails | Lc 10.3 | Not readable |
| #790040 text on white | 11.12:1 | AAA | Lc 93.6 | Preferred for body text |
| #790040 text on black | 1.88:1 | Fails | Lc -8.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF1F5
oklch(97% 0.016 358)
-
Step 100
100
#FEE1E9
oklch(93.6% 0.033 359.2)
-
Step 200
200
#FDC8D9
oklch(88.4% 0.064 357.4)
-
Step 300
300
#FDA1C0
oklch(80.9% 0.115 358.2)
-
Step 400
400
#F6679F
oklch(70.6% 0.183 358.4)
-
Step 500
500
#ED2C88
oklch(63.1% 0.233 358.3)
-
Step 600
600
#D00072
oklch(55.7% 0.227 358.4)
-
Step 700
700
#B00060
oklch(49.2% 0.2 358.2)
-
Step 800
800
#91004E
oklch(42.7% 0.174 358.2)
-
Step 900
900 (this color)
#790040
oklch(37.4% 0.152 358.3)
-
Step 950
950
#480926
oklch(27% 0.096 358.3)
#790040 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #252E41 | 0.175 |
| Deuteranopia (no green cones) | #44433D | 0.155 |
| Tritanopia (no blue cones) | #840023 | 0.054 |
| Achromatopsia (no color) | #3B3B3B | 0.154 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #790040
#790040
oklch(37.4% 0.152 358.3)
- #004C41
#004C41
oklch(37.3% 0.068 178.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #790040, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine #80013F ΔE 0.017
- Merlot #730039 ΔE 0.017
- Red Purple #820747 ΔE 0.024
- Velvet #750851 ΔE 0.030
- Bordeaux #7B002C ΔE 0.034
- Rich Purple #720058 ΔE 0.047
- Wine Red #7B0323 ΔE 0.048
- Red Wine #8C0034 ΔE 0.050
Use #790040 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.