#781F4D
Closest named color: Red Purple (#820747). oklch(39.8% 0.131 353.1), rgb(120, 31, 77).
Aa
White text reads best on this color (9.99:1).
About this color
#781F4D is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.131 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Red Purple (#820747), ΔE 0.029 away. White text reads best on it, at 9.99:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.131) |
| Temperature | warm |
| Nearest name | Red Purple (#820747) |
| Black text | 2.10:1 |
| White text | 9.99:1 |
Values
| HEX | #781F4D |
| RGB | rgb(120, 31, 77) |
| HSL | hsl(329, 59%, 30%) |
| OKLCH | oklch(39.8% 0.131 353.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #781F4D | 9.99:1 | AAA | Lc -96.5 | Preferred for body text |
| Black text on #781F4D | 2.10:1 | Fails | Lc 11.7 | Not readable |
| #781F4D text on white | 9.99:1 | AAA | Lc 92.2 | Preferred for body text |
| #781F4D text on black | 2.10:1 | Fails | Lc -10.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE3EB
oklch(93.7% 0.027 354.5)
-
Step 200
200
#F7CBDC
oklch(88.5% 0.054 353.1)
-
Step 300
300
#F3A6C6
oklch(80.9% 0.099 352.9)
-
Step 400
400
#E973A9
oklch(70.8% 0.157 353.1)
-
Step 500
500
#DE4694
oklch(63.1% 0.201 352.9)
-
Step 600
600
#C9197E
oklch(55.6% 0.217 353)
-
Step 700
700
#AD006A
oklch(49% 0.202 353.1)
-
Step 800
800
#8D0D57
oklch(42.7% 0.168 352.9)
-
Step 900
900 (this color)
#781F4D
oklch(39.8% 0.131 353.1)
-
Step 950
950
#43102A
oklch(27% 0.084 352.8)
#781F4D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2E384E | 0.147 |
| Deuteranopia (no green cones) | #47484B | 0.130 |
| Tritanopia (no blue cones) | #821833 | 0.046 |
| Achromatopsia (no color) | #424242 | 0.132 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #781F4D
#781F4D
oklch(39.8% 0.131 353.1)
- #005443
#005443
oklch(39.7% 0.076 173)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #781F4D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Purple #820747 ΔE 0.029
- Velvet #750851 ΔE 0.033
- Wine #80013F ΔE 0.034
- Merlot #730039 ΔE 0.045
- Rich Purple #720058 ΔE 0.050
- Bordeaux #7B002C ΔE 0.054
- Mulberry #920A4E ΔE 0.054
- Red Wine #8C0034 ΔE 0.057
Use #781F4D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.