#781F35
Closest named color: Bordeaux (#7B002C). oklch(39% 0.123 10.5), rgb(120, 31, 53).
Aa
White text reads best on this color (10.26:1).
About this color
#781F35 is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.123 and its hue 10°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.031 away. White text reads best on it, at 10.26:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.123) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 2.04:1 |
| White text | 10.26:1 |
Values
| HEX | #781F35 |
| RGB | rgb(120, 31, 53) |
| HSL | hsl(345, 59%, 30%) |
| OKLCH | oklch(39% 0.123 10.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #781F35 | 10.26:1 | AAA | Lc -97.0 | Preferred for body text |
| Black text on #781F35 | 2.04:1 | Fails | Lc 11.1 | Not readable |
| #781F35 text on white | 10.26:1 | AAA | Lc 92.8 | Preferred for body text |
| #781F35 text on black | 2.04:1 | Fails | Lc -9.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F3
oklch(97.1% 0.013 11.5)
-
Step 100
100
#FBE3E5
oklch(93.6% 0.026 11.9)
-
Step 200
200
#F9CCD1
oklch(88.5% 0.051 10.7)
-
Step 300
300
#F5A8B2
oklch(80.8% 0.092 10.8)
-
Step 400
400
#ED768B
oklch(70.8% 0.147 10.5)
-
Step 500
500
#E34A6E
oklch(63.1% 0.189 10.4)
-
Step 600
600
#CE2156
oklch(55.6% 0.205 10.6)
-
Step 700
700
#B20D46
oklch(49.2% 0.191 10.7)
-
Step 800
800
#90133A
oklch(42.7% 0.158 10.4)
-
Step 900
900 (this color)
#781F35
oklch(39% 0.123 10.5)
-
Step 950
950
#44121D
oklch(26.9% 0.077 10.7)
#781F35 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #353535 | 0.137 |
| Deuteranopia (no green cones) | #4C4733 | 0.125 |
| Tritanopia (no blue cones) | #830B28 | 0.030 |
| Achromatopsia (no color) | #414141 | 0.124 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #781F35
#781F35
oklch(39% 0.123 10.5)
- #00504D
#00504D
oklch(38.9% 0.067 190.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #781F35, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.031
- Wine Red #7B0323 ΔE 0.033
- Wine #80013F ΔE 0.040
- Merlot #730039 ΔE 0.044
- Red Wine #8C0034 ΔE 0.045
- Red Purple #820747 ΔE 0.047
- Maroon #800000 ΔE 0.056
- Blood #770001 ΔE 0.059
Use #781F35 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.