#781E31
Closest named color: Wine Red (#7B0323). oklch(38.8% 0.124 13), rgb(120, 30, 49).
Aa
White text reads best on this color (10.35:1).
About this color
#781E31 is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.124 and its hue 13°. Its hue sits on the warm side of the wheel. The nearest named color is Wine Red (#7B0323), ΔE 0.029 away. White text reads best on it, at 10.35:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.124) |
| Temperature | warm |
| Nearest name | Wine Red (#7B0323) |
| Black text | 2.02:1 |
| White text | 10.35:1 |
Values
| HEX | #781E31 |
| RGB | rgb(120, 30, 49) |
| HSL | hsl(347, 60%, 29%) |
| OKLCH | oklch(38.8% 0.124 13) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #781E31 | 10.35:1 | AAA | Lc -97.1 | Preferred for body text |
| Black text on #781E31 | 2.02:1 | Fails | Lc 10.9 | Not readable |
| #781E31 text on white | 10.35:1 | AAA | Lc 93.0 | Preferred for body text |
| #781E31 text on black | 2.02:1 | Fails | Lc -9.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F3
oklch(97.1% 0.013 11.5)
-
Step 100
100
#FBE3E5
oklch(93.6% 0.026 11.9)
-
Step 200
200
#F9CCCF
oklch(88.5% 0.051 13.7)
-
Step 300
300
#F6A8AF
oklch(80.9% 0.092 13.4)
-
Step 400
400
#EE7586
oklch(70.7% 0.149 12.9)
-
Step 500
500
#E44A68
oklch(63.1% 0.19 13.1)
-
Step 600
600
#CF1F50
oklch(55.6% 0.206 12.9)
-
Step 700
700
#B30A40
oklch(49.1% 0.192 13.3)
-
Step 800
800
#911235
oklch(42.7% 0.159 13.1)
-
Step 900
900 (this color)
#781E31
oklch(38.8% 0.124 13)
-
Step 950
950
#45121B
oklch(27.1% 0.078 13.6)
#781E31 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #353431 | 0.138 |
| Deuteranopia (no green cones) | #4C472F | 0.126 |
| Tritanopia (no blue cones) | #840626 | 0.031 |
| Achromatopsia (no color) | #404040 | 0.125 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #781E31
#781E31
oklch(38.8% 0.124 13)
- #004F4E
#004F4E
oklch(38.7% 0.066 193.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #781E31, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine Red #7B0323 ΔE 0.029
- Bordeaux #7B002C ΔE 0.030
- Wine #80013F ΔE 0.043
- Red Wine #8C0034 ΔE 0.045
- Merlot #730039 ΔE 0.046
- Red Purple #820747 ΔE 0.051
- Maroon #800000 ΔE 0.051
- Blood #770001 ΔE 0.053
Use #781E31 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.