#781D4D
Closest named color: Red Purple (#820747). oklch(39.6% 0.133 352.7), rgb(120, 29, 77).
Aa
White text reads best on this color (10.08:1).
About this color
#781D4D is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.133 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Red Purple (#820747), ΔE 0.027 away. White text reads best on it, at 10.08:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.133) |
| Temperature | warm |
| Nearest name | Red Purple (#820747) |
| Black text | 2.08:1 |
| White text | 10.08:1 |
Values
| HEX | #781D4D |
| RGB | rgb(120, 29, 77) |
| HSL | hsl(328, 61%, 29%) |
| OKLCH | oklch(39.6% 0.133 352.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #781D4D | 10.08:1 | AAA | Lc -96.6 | Preferred for body text |
| Black text on #781D4D | 2.08:1 | Fails | Lc 11.6 | Not readable |
| #781D4D text on white | 10.08:1 | AAA | Lc 92.4 | Preferred for body text |
| #781D4D text on black | 2.08:1 | Fails | Lc -10.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE2EC
oklch(93.5% 0.029 350.5)
-
Step 200
200
#F8CBDC
oklch(88.6% 0.055 353.6)
-
Step 300
300
#F4A6C6
oklch(81% 0.1 353.3)
-
Step 400
400
#EA72AA
oklch(70.8% 0.16 352.7)
-
Step 500
500
#DF4495
oklch(63.1% 0.204 352.5)
-
Step 600
600
#CA137F
oklch(55.6% 0.222 352.6)
-
Step 700
700
#AD006B
oklch(49% 0.203 352.6)
-
Step 800
800
#8E0957
oklch(42.8% 0.171 353)
-
Step 900
900 (this color)
#781D4D
oklch(39.6% 0.133 352.7)
-
Step 950
950
#43102A
oklch(27% 0.084 352.8)
#781D4D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2D374E | 0.149 |
| Deuteranopia (no green cones) | #47484B | 0.133 |
| Tritanopia (no blue cones) | #821532 | 0.048 |
| Achromatopsia (no color) | #424242 | 0.134 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #781D4D
#781D4D
oklch(39.6% 0.133 352.7)
- #005342
#005342
oklch(39.4% 0.076 172.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #781D4D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Purple #820747 ΔE 0.027
- Velvet #750851 ΔE 0.030
- Wine #80013F ΔE 0.032
- Merlot #730039 ΔE 0.043
- Rich Purple #720058 ΔE 0.047
- Bordeaux #7B002C ΔE 0.053
- Mulberry #920A4E ΔE 0.054
- Red Wine #8C0034 ΔE 0.057
Use #781D4D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.