#781B58
Closest named color: Velvet (#750851). oklch(39.9% 0.142 345.3), rgb(120, 27, 88).
Aa
White text reads best on this color (10.01:1).
About this color
#781B58 is a dark, vivid red. In OKLCH its lightness is 40%, its chroma 0.142 and its hue 345°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.024 away. White text reads best on it, at 10.01:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | vivid (0.142) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.09:1 |
| White text | 10.01:1 |
Values
| HEX | #781B58 |
| RGB | rgb(120, 27, 88) |
| HSL | hsl(321, 63%, 29%) |
| OKLCH | oklch(39.9% 0.142 345.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #781B58 | 10.01:1 | AAA | Lc -96.4 | Preferred for body text |
| Black text on #781B58 | 2.09:1 | Fails | Lc 11.8 | Not readable |
| #781B58 text on white | 10.01:1 | AAA | Lc 92.2 | Preferred for body text |
| #781B58 text on black | 2.09:1 | Fails | Lc -10.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F8
oklch(97.1% 0.014 343.2)
-
Step 100
100
#FAE2EE
oklch(93.6% 0.031 346)
-
Step 200
200
#F7CAE2
oklch(88.5% 0.059 345.1)
-
Step 300
300
#F3A5D0
oklch(81% 0.106 345.5)
-
Step 400
400
#E86FB8
oklch(70.6% 0.171 345.2)
-
Step 500
500
#DE3FA6
oklch(63.1% 0.218 345.4)
-
Step 600
600
#C90091
oklch(55.7% 0.236 345.5)
-
Step 700
700
#AA007A
oklch(49.1% 0.209 345.5)
-
Step 800
800
#8C0064
oklch(42.6% 0.181 345.4)
-
Step 900
900 (this color)
#781B58
oklch(39.9% 0.142 345.3)
-
Step 950
950
#430E30
oklch(27% 0.091 345.5)
#781B58 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #27385A | 0.157 |
| Deuteranopia (no green cones) | #434856 | 0.138 |
| Tritanopia (no blue cones) | #801937 | 0.059 |
| Achromatopsia (no color) | #424242 | 0.143 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #781B58
#781B58
oklch(39.9% 0.142 345.3)
- #00553C
#00553C
oklch(39.8% 0.083 165.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #781B58, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.024
- Rich Purple #720058 ΔE 0.035
- Red Purple #820747 ΔE 0.036
- Wine #80013F ΔE 0.045
- Merlot #730039 ΔE 0.055
- Mulberry #920A4E ΔE 0.057
- Grape Purple #5D1451 ΔE 0.063
- Bordeaux #7B002C ΔE 0.071
Use #781B58 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.