#781B54
Closest named color: Velvet (#750851). oklch(39.7% 0.14 347.8), rgb(120, 27, 84).
Aa
White text reads best on this color (10.07:1).
About this color
#781B54 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.140 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.024 away. White text reads best on it, at 10.07:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.140) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.08:1 |
| White text | 10.07:1 |
Values
| HEX | #781B54 |
| RGB | rgb(120, 27, 84) |
| HSL | hsl(323, 63%, 29%) |
| OKLCH | oklch(39.7% 0.14 347.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #781B54 | 10.07:1 | AAA | Lc -96.5 | Preferred for body text |
| Black text on #781B54 | 2.08:1 | Fails | Lc 11.6 | Not readable |
| #781B54 text on white | 10.07:1 | AAA | Lc 92.3 | Preferred for body text |
| #781B54 text on black | 2.08:1 | Fails | Lc -10.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#FAE2ED
oklch(93.5% 0.03 348.2)
-
Step 200
200
#F7CAE0
oklch(88.4% 0.058 347.4)
-
Step 300
300
#F3A5CD
oklch(80.9% 0.104 347.6)
-
Step 400
400
#E970B3
oklch(70.7% 0.167 347.8)
-
Step 500
500
#DF40A0
oklch(63.1% 0.215 347.9)
-
Step 600
600
#CA038B
oklch(55.6% 0.233 347.9)
-
Step 700
700
#AB0075
oklch(49.1% 0.206 347.8)
-
Step 800
800
#8D0160
oklch(42.7% 0.179 347.8)
-
Step 900
900 (this color)
#781B54
oklch(39.7% 0.14 347.8)
-
Step 950
950
#430F2E
oklch(27% 0.088 347.9)
#781B54 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #293856 | 0.155 |
| Deuteranopia (no green cones) | #444852 | 0.138 |
| Tritanopia (no blue cones) | #811735 | 0.055 |
| Achromatopsia (no color) | #424242 | 0.141 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #781B54
#781B54
oklch(39.7% 0.14 347.8)
- #00543E
#00543E
oklch(39.6% 0.08 167.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #781B54, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.024
- Red Purple #820747 ΔE 0.031
- Rich Purple #720058 ΔE 0.037
- Wine #80013F ΔE 0.040
- Merlot #730039 ΔE 0.049
- Mulberry #920A4E ΔE 0.055
- Grape Purple #5D1451 ΔE 0.064
- Bordeaux #7B002C ΔE 0.064
Use #781B54 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.